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业绩差的原因分析和改进

来源:baiyundou.net   日期:2024-08-22

2023年一季度A股归母净利润同比增速较2022年四季度改善,但受价格因素拖累影响,ROE水平延续回落趋势,销售净利率环比下降。上市板方面,主板与创业板盈利录得小幅正增长,科创板业绩下滑明显。大小市值方面,以沪深300为代表的大市值企业归母净利润同比增速企稳回升,以中证1000为代表的小盘股归母净利润增速同比负增长加剧。从产业链来看,上游盈利转弱,中游业绩承压,下游利润修复。行业表现方面,消费业绩占优,成长、金融分化,周期弱势。

1、全A盈利边际改善但非金融企业归母净利润同比维持负增,大盘股业绩优于中小盘股。累计口径下,2023Q1全A/全A(非金融石油石化)营收同比增速为3.82%/3.90%,归母净利润同比1.42%/-6.48%,与2022全年水平相比,2023Q1全A(非金融石油石化)归母净利润同比维持负增。2023年一季度调整后的主板/创业板/科创板归母净利润同比增速分别为-5.75%、1.14%、-46.82%,一季度主板和科创板归母净利润同比增速持续走弱,创业板相对占优。大小市值方面,以沪深300为代表的大市值企业归母净利润同比增速企稳回升,以中证1000为代表的小市值企业盈利负增长加剧。

2、ROE水平再度回落,企业一季度扩大资本开支的信心不足。2022Q4/2023Q1,全A(非金融石油石化)ROE(TTM)为8.15%/7.96%,整体盈利水平再度回落。杜邦三因子拆分来看,2022Q4/2023Q1销售净利率分别为4.63%/4.58%,边际下滑;资产周转率分别为61.4%/60.53%,有所下降;权益乘数为2.75/2.76,边际回升。费用方面,全A(非金融石油石化)销售、管理、财务费用占比均提升。资本开支方面,受民营企业信心不足的影响,一季度全A(非金融石油石化)总资产增速与在建工程增速均回落。

3、上游盈利转弱,中游业绩承压,下游利润修复。1)上游:全球资源品价格自去年四季度以来逐步回落,叠加去年一季度高基数的影响,今年一季度上游板块归母净利润同比增速同比转负,ROE水平触顶回落。2)中游:今年一季度,虽然上游成本压力有所缓和,但受价格因素的拖累以及国内有效需求偏弱的影响,中游板块业绩仍较承压,盈利能力仍待修复。3)下游:随着国内疫情结束后线下消费场景的恢复,一季度服务业消费强劲复苏,居民消费回暖带动下游板块盈利回升,但整体ROE水平还有待提升。

泛消费板块归母净利润同比增长最为显著,TMT与大金融板块业绩底部回升,制造板块中新能源相关行业归母净利润仍维持较高增长,传统周期板块归母净利润显著下行;具体行业方面,2023Q1社会服务、农林牧渔、非银金融、计算机、公用事业利润增速居前,钢铁、建筑材料、电子、基础化工、医药生物行业净利润同比增速显著回落。消费与金融行业盈利能力修复,农林牧渔、社会服务、非银金融、食品饮料等行业ROE(TTM)环比显著提升,TMT板块的传媒、计算机亦有所改善,基础化工、钢铁、建材等传统周期行业ROE水平继续回落。多数行业经营活动现金流占比回落,国防军工、计算机、建筑装饰等行业回落幅度居前。多数行业偿债能力小幅回升,食品饮料、煤炭、美容护理、非银金融、计算机行业速动比率环比回升幅度居前。

备注:本文盈利同比增速、净利润同比增速,均默认为归母净利润同比增速,“利润、业绩、盈利”等类似表述均指归母净利润,除标题或正文注明环比以外,大部分“增速”均指同比增速。

风险提示:统计模型存在缺陷、基于自我认知划分与市场的偏差、历史数据不能代表未来、流动性收紧超预期、经济失速下行、疫情超预期恶化。

本文源自券商研报精选

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蓟裕伟1787为什么我的业绩上不来? -
洪钧服13015334696 ______ 问题上不来有几个方面的原因: 1、市场的原因: 你的产品是不是市场上畅销的产品,如果不是,你采用过什么方法来提高产品的销量了吗? 2、客户的原因: 客户对你的产品不太重视,不重视的原因在哪里?你有分析过吗? 3、产品的原因: 你所销售的产品,质量、包装、卖点、价格等等方面都有比竞品强吗?如果有,强在哪里?如果没有,弱在哪里?该用什么方法来补救? 4、自身的原因: 你自己是不是真的很努力、很勤奋、很用心、很有技巧、很有方法的去销售过你的产品.如果有,那问题在上面3个原因里面.如果没有,那大多数问题在于自己. 以上是我对你的业绩上不来提到的几点,不知道能否可以帮你解决一部分.这只是我个人的观点而已.希望对你有帮助.谢谢!

蓟裕伟1787如果说,一家企业,或者说,一家公司,他的业绩不好,主要有哪几点原因,具体应该怎么解决? -
洪钧服13015334696 ______ 应该是因企业而异,我觉得最主要的原因应该是人的问题.而且是领导者的问题.没有好的领导者就没有好团队.没有好的团队再好的产品也难以出售.销售真的是一门学问.把团队两个字拆开看你就明白了.好的团队应该是一个有口才的人对着一些有耳朵的人说话.希望你能看明白!祝你成功.

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洪钧服13015334696 ______ 这个问题,有两种可能: 1、你设定的绩效还不够好,所以业绩提升不上去 2、你确实努力了,但是方式方法有点不对头,所以事倍功半,效果不佳 你应该仔细分析一下自己的工作状态,然后进行适当的调整,让自己找对发力点.

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