中国十大网红主播
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文/ 金错刀频道
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回味2022年,总结一个关键词:太难了。
原本大喊着要躺平人们,纷纷支棱起来拼尽全力,疯狂内卷、外卷。
比如新东方,捐了桌椅上了直播带货的战场。
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2022年着实不平凡,在上海的封城中开始,又在全国阳康和幻阳中结束。
却也是用热血沸腾的冬奥会开头,在梅西捧起大力神杯的喜悦中收尾。
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网上的人,不管是突然走红,还是沉寂多年后再次翻红,全是凭实力。
最热血的剧本,从来不靠高起点,而是情节之中的绝处逢生,逆境翻盘。
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谷爱凌:冬奥冠军,plus级爽文女主
3岁学滑雪,10岁得第一个冠军,18岁拿到奥运金牌。
谷爱凌起跑就赢,一路杀疯。
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赛场内,她是绝对的焦点:一共12场世界杯和奥运会项目,8金3银1铜。
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赛场外,谷爱凌是时尚界的宠儿,被《时尚杂志》列为世界百大最有影响力的人物之一,登上VOGUE、芭莎等时尚大刊的封面,还去戛纳电影节走了红毯。
在体育经纪公司IMG的助力之下,谷爱凌接下了二十多个奢侈品牌的合作,获得超1.4亿的收入,成功登上福布斯排行榜。
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有人说她是靠父母。
谷爱凌的妈妈谷燕,22岁留学美国,一路从生物学硕士转攻工商行政管理,是学霸当中的佼佼者。
回国她还成立了一家中国最早的风投公司。
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每个雪季的假期,谷燕都会开车300公里,到美国太浩湖滑雪场带谷爱凌滑雪,十年不间断。
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其实父母只是辅助,谷爱凌凭的是耐心和毅力。
自从开始滑雪,谷爱凌就伤病不断。
2016年,谷爱凌在训练时摔断了锁骨,2018年,她摔到头部,当场失忆。就在去年世锦赛前,她还右手韧带撕裂,手骨粉碎性骨折。
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但就算受伤,她也不放弃。
不光滑雪,在学习的勤奋度上也不输中国孩子。
夺冠后,谷爱凌很自然发微博盘点了自己的成绩,一点没有害羞扭捏。
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天生就是个大女主。
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冰墩墩:最“萌”国产IP
谷爱凌的热度,轻松被一个熊猫给抢了。
几乎每个关注冬奥会的人,做梦都想“冰墩墩自由”、“每户一墩”。
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冰墩墩代表的是整个冰雪运动,是国家体育总局曾定下“带动三亿人参与冰雪运动”的推动者。
它能火,一是靠炒。
央视新闻、人民日报、光明日报、新华网......官媒悉数下场,每天在网上为冰墩墩打call。
冰墩墩最可爱的“抖雪”动画,就出自央视的手笔。
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就连谷爱凌夺冠,刷屏全网,它们都不忘见缝插针地报道冰墩墩。
在官方的支持下,冰墩墩上了春晚;
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去了南极;
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连月球和火星都上去了。
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二是因为少。
北京一家专卖店的告示上写着,一天才进货500个冰墩墩,只能限购。
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所以一个55元的冰墩墩钥匙扣,黄牛敢叫价600元;一个198元的冰墩墩玩偶,叫价2000元!
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冰墩墩稀缺到了极点,还因为这次冬奥会有着艰巨的赚钱目标。
本届冬奥会,中国只给出了约30亿美元的预算,只有18年平昌冬奥会的1/5和14年索契冬奥会的1/15。
钱要花在刀刃上,场馆都能租尽租,所有物资品类中租赁的比例达到70%左右。
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“冰丝带”,北京冬奥会唯一新建的冰上竞赛场
无意之中成了流量密码的冰墩墩,官方自然也要牢牢把握和放大。
如此硬的后台和明确的目标,冰墩墩自然是躺着也能赢。
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“今天你跳刘畊宏了吗?”
今年娱乐圈最大器晚成的,就是刘畊宏。
娱乐圈混了30年,主持、唱歌都不火,偏偏50岁顶着眼角皱纹,在抖音当健身教练火了。
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刚开始直播时,刘畊宏因为胸太大、有腋毛等不明原因,被关了三次小黑屋,逼得他穿上羽绒服跳操。
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但没想到,他每次翻车被封,都成了流量密码,半个月涨粉3000万+。
粉丝被虐得越惨,刘畊宏热度就越高。
最惨的是老婆王婉霏,累到躺在地上还被刘畊宏拉起来跳操,66岁的丈母娘也惨遭“毒手”。
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作为一个编外健身教练,刘畊宏既专业又热心。
大S想做一个“瘦的好人”,刘畊宏毛遂自荐;周杰伦想要好身材,他亲自特训。
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就连当年留学寄宿家庭的狗,都被刘畊宏练出了一身腱子肉。
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但所有的火,在刘畊宏直播带货后不久就烟消云散。
转战淘宝直播后,粉丝嫌刘畊宏卖得太贵了,7月的实际销售额不到900万,只有预计的一半,到了9月,就连预计销售额,也不到500万了。
无论作为健身博主还是带货主播,刘畊宏的热度都来的太快,去的也太快,就像龙卷风。
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垫底辣孩:1000万粉丝的修图大神
作为一个有1000万粉丝的P图大神,垫底辣孩用行动证明:
从邋遢油腻,到高级帅气,只需要一眨眼的功夫。
刚火的时候,垫底辣孩把视觉反差玩到了极致。
他通常刻意丑化变自己变装前的形象,头发扎个冲天揪,再用浓重的腮红涂个大红脸。
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而一秒后,他就变成妆容精致、氛围感十足的国际超模。
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随着变装套路日益成熟,他找到了自己的风格。
白纸、胶带、黑外套,几大剪刀下去就成了GUCCI、香奈儿、阿玛尼,再随便找个廉价的金属大logo,真主来了也得蒙圈,以为是自家设计师出了新高定。
这种风格成了一众博主的模仿对象。
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但大多没有超越垫底辣孩。
在别人争相模仿的时候,垫底辣孩已经把P图神技扩展到了影视、武术、茶道。
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P图不是他爆火的精髓,创新整活才是。
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董宇辉:用一根烤肠打败辛巴
体面离场后,新东方老师们再秀“英语黄埔军校”神技:
用纯正流利的英语剖析一块原切牛排;用日语、韩语等四国语言讲解一只虾。
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最有名的自然是自黑撞脸兵马俑的“中关村周杰伦”,董宇辉。
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他带货基本不讲产品,随时来一篇小作文,后面还要跟一句英语教学:“美食的背后是情感的链接,年轻且无忧无虑,young and carefree。”
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如此神技,有人眼馋,有人怀疑。
甚至招来隔壁平台头部主播的隔空喊话。
董宇辉的玉米,8根就要50元,被辛巴说:“打着助农旗号,把成本7毛的玉米卖到6元,董宇辉丧良心。”
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就连供货商东北嫂也趁火打劫,东方甄选同款玉米只卖3.6元一根,用低价倾销方式,给自己直播间引流。
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面对接连不断的质疑、攻击、挖墙脚,日常卷王董宇辉反而选择躺平,小作文接着讲,书照常卖。
直到一次直播交接,他才夹起一根烤肠,问粉丝:“各位朋友,从你们的角度,这烤肠是什么形状?”
这跟烤肠,有人看是长的,有人看是圆的。
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董宇辉说:“我们根本没必要跟任何人抬杠,咱们立场不同,看到的东西自然不同。你是对的,我也是对的,咱俩都是对的,我为什么要说服你?你又何必要说服我?”
如此说来,粉丝来直播间可能真不是为买东西,而是来学习的。
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王心凌:被低估10年的“老男人收割机”
凭借《浪姐3》翻红的王心凌,唤醒了中年男人的青春。
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一直以来,《浪姐》都是靠大女主撕逼戏码搞定观众,每一届都有冠军的内定人选,去年有吴昕,今年是张天爱。
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可想不到的是,王心凌却凭着一手回忆杀《爱你》夺得首冠,也成功拯救套路陈旧、口碑下滑的《浪姐3》。
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听嗨了《爱你》的网友,先是到QQ音乐上考古了王心凌十几年前的老歌,大力出奇迹,QQ音乐排行榜前10名,王心凌的歌占了9席。
又把她当年的偶像剧找出来三刷、四刷,连当年搭档张栋梁都火了一把。
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《浪姐3》之前,大陆观众觉得王心凌十年前就过气了。
一是因为绯闻,一张私密照从此打垮了她的清纯的人设。
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二是疑似整容,王心凌突然得了面部蜂窝组织炎,就连颜值的好印象也被毁了。
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但其实在大陆观众的视野之外,王心凌从2016年就在台北小巨蛋开演唱会,连唱20首歌,一人掌控全场。
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不上节目时,她坚持健身韬光养晦,能翻起来180斤的汽车轮胎。
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相比于很多一首歌都唱不好的内地艺人,王心凌用老歌、装嫩来翻红,底气真是太足了。
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辛吉飞:“造假”爆火,把官方逼急眼
“全是科技与狠活呀!”
今年网红的战力第一名,非“绝命毒师+喷射战士+餐饮界公敌”辛吉飞莫属。
“去炸串店吃鸡排,以为是好肉给你做呢?纯纯边角料压制啊。”
半斤鸡胸肉加半斤面粉,辛吉飞变出7块和脸一样大的鸡排,卖出一块就能轻松回本。
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凭着各种添加剂与“狠活”的精妙组合,辛吉飞成功造出假燕窝、假蜂蜜、假牛肉干,他自己还吃。
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越是拉肚子粉丝越爱看。
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靠明目张胆的“造假”爆火,有网友呼吁:查一下他是不是真的制过毒。
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因为一个人干了315成立至今没干的、干不完的、不敢干的所有活,飞哥被很多人封神。
但很快辛吉飞就主动注销了600万粉丝账号。
有人感慨:“很多时候,世界之大,容不下一个说真话的人。”
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然而当网友静下心来,却发现飞哥的爆红逻辑,居然也有点目的可疑。
曾经他是个烤面筋摊主,还动手自制机器提高生产力,赚的都是辛苦钱。
靠“海克斯科技”爆火之后,他用一条条视频证明了“世间一切都可以是科技与狠活儿”。
一次吃了街边不卫生食物后,辛吉飞对粉丝说:“现在世道不好,有土匪存在。你看,我已经拿着卫生纸深受其害了。”
有人问:“大街上也不能全是土匪吧?”
他说:“那我不知道,反正就是有。”
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揭开食品添加剂背后的秘密没有错,错在一棒子打死。
现在,网上有上百个辛吉飞的小号,世界到处都是辛吉飞。
但还有谁在迷信辛吉飞?
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张兰:“打碎了骨头,我自己拼起来”
“一个男人生活过得不如意的时候,会变得多么丧心病狂、歇斯底里、莫名其妙。”
去年杨笠杀疯的一句句台词,在今年发生在了汪小菲的身上。
经历一个多月的微博“发疯”,汪小菲被骂窝囊,他的母亲张兰却彻底逆袭成了“钮祜禄·战兰”。
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64岁的张兰,放下企业家身段替儿子出战。
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卖眼线笔,他暗讽大s:“眼线笔可以纹戒指,想要多少画多少。”
卖卤肉饭,她一语双关,“台湾卤肉饭,只用水不费电。”
卖兔头,她又玩起谐音梗:“谐音‘秃头’!”,还坚持坐在床垫上吃。
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粉丝想吃瓜,她就卖瓜,唯独有人想看笑话,兰姐不卖。
不光阳了躺床上直播卖维生素和黄桃罐头,工作人员心疼她被黑,还被她直接回怼:“我自己能工作能赚钱,身体素质这么好,游泳打球样样行,我要你心疼我啥?你还是心疼心疼你自己吧。”
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虽说被儿子拖了后腿,但无论汪小菲怎么翻车,甚至连麦时让张兰把他弄到八达岭(北京墓地),张兰也不服输。
每天直播10-12个小时,凌晨三点才能睡觉,不光带货是榜一,连自传也登上了图书榜单。
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有人说张兰消费儿子,可除了张兰,谁还能帮汪小菲?
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张伟丽:世界最“轴”女拳王
拳王张伟丽,可能是中国心机最深的女人。
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当年在美国UFC赛场被对手卡拉打败,张伟利用一年半时间苦练地面缠斗技术,今年一场比赛就把卡拉锁喉,逼得对手拍地认输。
张伟丽打拳,看似最笨、最轴,别人站着她就站着,别人打下盘她就跟着搞地面战,打的全是明牌。
![](https://p0.ssl.img.360kuai.com/t01d713700d9499b2e6.jpg)
实际上张伟丽在上场之前就布好了局。
比如跟卡拉的冠军争夺,俩人都站着时,张伟丽就用5分力不停进攻。磨没了对方耐心后,卡拉上来抱腿,张伟丽直接就上大招。
![](https://p0.ssl.img.360kuai.com/t01a29e6ff8660dd129.gif)
把卡拉脸憋成了紫茄子。
![](https://p0.ssl.img.360kuai.com/t0102d8b51d82be3ad6.jpg)
从头到尾算无遗漏。
不过比起聪明、讲策略,张伟丽更大的优点还真是“轴”。
当年北漂打工,到健身房做前台小妹,张伟丽工资只有2000元。
但她认定了要学拳击,在健身房偷师、蹭资源,两年打烂四副拳套。
![](https://p0.ssl.img.360kuai.com/t0160f24ed8f36b590d.jpg)
因为技术扎实,张伟丽第一次到美国参加UFC比赛,只用42秒就KO了上届冠军,一战成名。
今年张伟丽夺回金腰带,一场比赛就赚了474万。
![](https://p0.ssl.img.360kuai.com/t014f6b6c2ea38e6ef8.jpg)
有时候,“轴”才更容易成功。
![](https://p0.ssl.img.360kuai.com/t01530189cdc9c3ba91.jpg)
卡塔尔小王子:
“头顶顶块布,全球我最萌”
卡塔尔世界杯带火了一句话:
“头顶一块布,全球我最富。”
也带火了一个人:卡塔尔16岁小王子“阿卜杜勒拉赫曼·法哈德·阿勒萨尼”。
其实很少有人关心小王子到底叫什么,因为大家早就把吉祥物“饺子皮”的名字送给了他,亲切叫他“拉伊卜”、“吉祥物小王子”。
![](https://p0.ssl.img.360kuai.com/t01c9095b180ddc3b9e.jpg)
这次世界杯,卡塔尔投入了2200多亿美元,最后以3战全败,进1球丢7球的成绩,被球迷们无情调侃:“两千亿只为进一球”
输球时,因为小王子表现出不可思议的神情,和他的身份形成了巨大反差,网友们纷纷调侃:“钱不是万能的,原来有钱人也会烦恼”。
![](https://p0.ssl.img.360kuai.com/t01195b4d441437997e.gif)
小王子被做成了表情包,成了全中国球迷的团宠。
他到中国开了社交账号,一天涨粉1000万,相当于卡塔尔总人口的3倍。
![](https://p0.ssl.img.360kuai.com/t017508ed2da899f926.jpg)
现在,随着网友们不遗余力的探索,小王子的身世也浮出水面。
他虽然不是直系的皇室成员,却也是妥妥的官二代,卡塔尔前商贸部部长的儿子。
接受央视采访时,他用中文和大家打招呼:“你好,吃了吗?没吃请你吃。”
![](https://p0.ssl.img.360kuai.com/t01268d52fc6c7485d7.gif)
中国网友调侃:“真是凭亿近人啊。”
结语:
这一年,每个网红都希望能像小王子一样“等风来”,或像张伟丽一样,方向明确,只要努力就能翻盘。
却大多活成了张兰:再艰难也要爬起来再战。
![](https://p0.ssl.img.360kuai.com/t0143e2cc6a1e553050.jpg)
有人打的是持久战,有人打的是翻身仗。
总之网上喊着要躺平那些人,背地里都是用心奋斗的卷王。
希望未来的网红们,还能更卷一些。
参考资料:
36氪.《张伟丽:重登巅峰》
最人物.《我在卡塔尔7年了,给你们爆些猛料》
图片来源于网络,侵权请联系删除
本篇作者 |经旭
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"pure":"","rawurl":"http://zm.news.so.com/811722076e9a34a8f89725bec3eff3f7","redirect":0,"rptid":"f354fad380c0b729","s":"t","src":"金错刀","tag":[{"clk":"kculture_1:王心凌","k":"王心凌","u":""},{"clk":"kculture_1:刘畊宏","k":"刘畊宏","u":""},{"clk":"kculture_1:冰雪运动","k":"冰雪运动","u":""},{"clk":"kculture_1:冬奥会","k":"冬奥会","u":""}],"title":"2022年十大网红:每个爽文故事背后,都藏着一个“卷王”!
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