又到了各大电视台比拼晚会收视的时候了，这次主题是卫视兔年春晚哟。

——猜猜看他们的收视能达到多少呢？

如果以央视春晚为标准的话，人家收视高峰可突破27%，这个要求对各大卫视有点过分高了，不如来回忆今年辽宁卫视春晚的收视（平均破2%，最高破2.8%），看看在大年初一播出的七大卫视春晚谁能超越吧！

当然，后续咱们还是把大年初一七大卫视春晚分为一线卫视和非一线卫视两个部分来比拼，湖南台、北京台、江苏台和东方台一波，浙江台、河南台和广东台一波，这样比较公平。

一线卫视春晚收视：北京台拿下第一，四大台超越辽宁台无望

首先记录开场收视，看得出北京台晚会逐渐做出口碑，打底收视0.6%已经反超湖南台的0.4%了，东方台和江苏台落后一步，一个0.2%一个0.18%，还都有些攀升艰难。

——只是就这个开场收视来看，四大一线卫视的春晚想要超越辽宁春晚收视有点难了，那就先定个小目标，看看有没有卫视春晚收视能够破1%吧。

1. 北京台

镜头一到北京台春晚，第一感觉就是热闹又亲切，大圆桌、熟面孔，红红又火火又一年，晚会整体编排相当不错——何冰、韩童生相声接着大张伟的歌舞表演，一路看下来非常有春晚味儿，收视率也成功破1%了。

回顾北京台兔年春晚的嘉宾和节目：沈腾、马丽合体表演歌舞；潘长江、邵峰、姜超合作小品；冯巩说相声；宋小宝、王濛一起演了小品；毛不易继续独唱；赵丽颖剧组拜年……

对比央视春晚，北京台这个阵容都算拿得出手了，大年初一晚会收视第一拿得很应当啦！

2.湖南台

看过北京台的节目和阵容，就知道湖南台这次收视第二不意外，他们节目组估计也没想争一，整个晚会走精致路线，舞台不大人不多，放眼望去嘉宾都是自己人。

开场李斯丹妮搭配选秀流量，接着一系列歌舞节目全是熟人——魏大勋、周深、华晨宇，标准晚会常客配置，肯定不会出错。

但也必须承认这样的湖南台晚会是缺少新鲜感的，没有太高的吸引力，以至于整场春晚收视都没有破1%，全程0.6%上下浮动。

只能说湖南台春晚让人印象最深刻的还是何炅，全勤出场每次都在，超级好奇何老师的年假在退休之前能休完吗？

3.东方台

东方台春晚拿下卫视收视第三！中途一度赶超湖南台哦。

确实也是因为东方台嘉宾阵容又有热度又有话题，随便点个名——龚俊、岳云鹏、贾乃亮、王一博、邓超、王心凌……撑起一台晚会轻轻松松。

只是不难发现，虽然排名不错，但东方台春晚“性价比”有点低，隔壁湖南台春晚时长短阵容简单，你们阵容豪华节目多，怎么最后收视还只有0.5%左右，连1%都没破？

4.江苏台

江苏台春晚收视不高的原因很明确，那就是没有优势的同时还缺乏特色。

简单看一眼江苏台春晚舞台和湖南台春晚舞台设计对比，是不是大概明白了？

(上图湖南台，下图江苏台)

虽然江苏台跨年晚会很成功，但是也不能把所有晚会都做成低配演唱会呀。

非一线卫视春晚收视：广东台表现不俗，赵丽颖上场收视上涨

广东台、浙江台和河南台的春晚可谓各具特色，位列第五、第六和第七名，只是受众有限导致收视不高，基本都在0.2%和0.1%上下浮动。

浙江台本身属于一线卫视，他们另辟蹊径举办了越剧春晚，实在不适合和大台比拼，能传播传统文化就是好事，哪怕垫底也不输。

况且浙江台春晚还不是垫底呢……

河南台春晚收视才是这次七台垫底，只能说电视台本身累积受众太少，可能热度更多集中在网络吧。

还好河南台明星效应还是挺明显的，赵丽颖上场表演歌舞节目，可以看到明显收视上升，成功带起了全场第二个收视小高峰，更重要的是带热了一波河南台收视底盘，帮忙止跌了一波啦。

再来就是广东台了，看他们的舞台设计就能感受到地方特色，林峯等人献唱经典歌曲掀起回忆杀，收视排名全程稳居第五，排在浙江台和河南台之前，表现不俗。

总结七大卫视晚会收视成绩，依旧还是那个固定规律，一线卫视有优势，弱势平台难发挥，要想获得高收视，辛苦多年靠口碑。

本文未经授权严禁转载违者必究！

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