有关绿色环保的文案
四月营销日历如期而至!没有创意思路?没有亮点设计?没有出彩的营销?这份营销攻略请你务必收下!
![](https://p0.ssl.img.360kuai.com/t0168834bf803e662fb.jpg)
四月,充满生机与活力的时间,正是营销好时节!小派精心策划了一份节日节气营销日历,深入挖掘每个节日节气的特色与内涵,助力你把握每一个商机,让品牌宣发营销更加出彩。
一、全民性节日
1. 4月1日 愚人节(1)借势元素和方向
- 元素:小丑、活泼明亮的色彩、搞怪表情、魔术道具、夸张动作
- 方向:将产品/品牌与热点内容相联系,或对产品/品牌进行搞怪风格的二次创作
(2)借势注意点
- 增加受众的参与感,内容形式可以多样化,例如使用h5创作互动性内容。
- 提高受众的代入感,与生活内容相结合,引发共鸣、增添趣味。
- 把握“搞怪”的分寸感,避免出现“自嗨”“过分”的内容出现,确保营销活动的正面效果。
- 考虑目标受众,针对行内受众/广泛大众,合理设计理解门槛。
(3)参考案例
宜家为宜家餐厅经典招牌美食“瑞典肉丸”设计了一组周边海报,将肉丸搞怪的融入到生活元素中,贴合生活、引人发笑。
![](https://p0.ssl.img.360kuai.com/t01bf6c1b20f3aeacc0.jpg)
![](https://p0.ssl.img.360kuai.com/t013e312ad03dd31ceb.jpg)
![](https://p0.ssl.img.360kuai.com/t0183a5e3c8c1c34938.jpg)
![](https://p0.ssl.img.360kuai.com/t016b5cf0a78a5a073a.jpg)
![](https://p0.ssl.img.360kuai.com/t010036ab0734153b00.jpg)
![](https://p0.ssl.img.360kuai.com/t019babc953642d5d38.jpg)
![](https://p0.ssl.img.360kuai.com/t01a70c04034f1411bd.jpg)
![](https://p0.ssl.img.360kuai.com/t01e4df26a438ace56b.jpg)
![](https://p0.ssl.img.360kuai.com/t01a71e103aaa9af093.jpg)
小米发布小米10海报,反愚人节“搞怪”而行之,在“不正经”的日子正经宣传产品特点。
![](https://p0.ssl.img.360kuai.com/t01310c5965d8884628.jpg)
![](https://p0.ssl.img.360kuai.com/t01ae87a864bff0b452.jpg)
![](https://p0.ssl.img.360kuai.com/t015df5860576b84cf7.jpg)
六个核桃发布一组愚人节海报,选择消费者生活中可能遇到的场景,以期待但尚未发生的事情,贴近消费者生活,获取共鸣、宣传产品。
![](https://p0.ssl.img.360kuai.com/t01470c8e9f3dfa369e.jpg)
![](https://p0.ssl.img.360kuai.com/t01bc0f499a285cb74b.jpg)
![](https://p0.ssl.img.360kuai.com/t015350d8f1e1da62f8.jpg)
(1)借势元素和方向
- 元素:小雨、春意、怀念、守护、陪伴、出游、踏青
- 方向:情绪传达、情感共鸣
(2)借势注意点
- 考虑节日基调,不宜做过多的营销。
- 节日情感沉稳,不宜渲染过界、过于激昂。
- 选择符合节日风格的产品,做适当融入。
- 画面色彩、内容设计不应过于张扬。
(3)参考案例
饿了么发布了一支脑洞大开的时令外传——《清明·百味青团》短片。蓝骑士小哥阴差阳错见证了一场青团王国世界里传统派与新奇特两派青团之间的搞笑battle,借以表现青团古今口味的演变、当下新奇百搭口味的可能,以及在传承中拥抱变化的主旨。
![](https://p0.ssl.img.360kuai.com/t01feb1811980eda487.jpg)
![](https://p0.ssl.img.360kuai.com/t017e89a03798c0faf7.jpg)
![](https://p0.ssl.img.360kuai.com/t01401190eca9e52dd1.jpg)
瑞幸发布清明海报,选择符合节日调性的产品进行创作,画面整体和谐。
![](https://p0.ssl.img.360kuai.com/t01d8b1faab6fefb7f3.jpg)
格力发布清明海报,选择景+物的画面组合,将产品与自然巧妙结合,既符合品牌方向、又适配节日内容,整体和谐不突兀。
![](https://p0.ssl.img.360kuai.com/t01d76e71d52b7b5c2d.jpg)
(1)借势元素和方向
- 元素:地球、环保、绿色、社会责任
- 方向:保护地球、介绍产品设计、宣扬品牌理念
(2)借势注意点
- 紧密围绕主题展开,避免偏离主题或与主题不符的内容。
- 确保活动的主题明确、重点突出,能够引起受众的共鸣。
(3)参考案例
德克士发布海报,巧妙利用产品造型,脑洞大开寻求了产品部分和自然部分的共有属性特点,与节日内涵产生关联。
![](https://p0.ssl.img.360kuai.com/t0192c0827eaff6c1c2.jpg)
必胜客发布海报,在外形上找到产品与地球的共同点,进行设计创作,实现产品宣传与理念宣传。
![](https://p0.ssl.img.360kuai.com/t016865fa425bb58c8a.jpg)
好时kiss发布海报,为产品更换符合节日的外包装,保留产品特征,渲染足够的节日氛围,达到足够的宣传目的。
![](https://p0.ssl.img.360kuai.com/t019d1ce5cd80881a5b.jpg)
(1)借势元素和方向
- 元素:阅读、书籍、知识、向上、成长、
- 方式:社会责任倡导、品牌理念宣传、体验提升
(2)借势注意点
- 增加创意设计,在营销活动中融入创意元素,使活动更具吸引力和话题性,能够引起受众的兴趣和共鸣。
- 紧扣主题,避免偏离主题导致消费者产生困惑或反感。
(3)参考案例
B站以#没有书的图书馆# 为 主题,推出了一组主题文案。
运用多种技巧,亲切且巧妙的将品牌与世界读书日的节日属性贴合在一起,建立品牌与阅读之间的联想,营造轻松阅读氛围,体现品牌人文关怀。
![](https://p0.ssl.img.360kuai.com/t012ab6651b64aee380.jpg)
![](https://p0.ssl.img.360kuai.com/t013cde5a7b6c092a8a.jpg)
![](https://p0.ssl.img.360kuai.com/t015c890953848ac164.jpg)
![](https://p0.ssl.img.360kuai.com/t013804fb73fa6f1414.jpg)
![](https://p0.ssl.img.360kuai.com/t013ce85c7979b208df.jpg)
作为侧重图书阅读的品牌Kindle,反其道行之,联合北京天与空推出了kindle dreamer梦幻床品四件套,发布了预热海报以及产品海报。kindle用自黑“读书犯困”的方式,为读者打造了一个舒适的做梦空间,让更多人感受到主题#读书的人有梦可做#。
![](https://p0.ssl.img.360kuai.com/t014187e44fd92088dd.jpg)
![](https://p0.ssl.img.360kuai.com/t018aede18dd09115fc.jpg)
![](https://p0.ssl.img.360kuai.com/t01dfaac7f08de39dc6.jpg)
![](https://p0.ssl.img.360kuai.com/t01a141154301fd4780.jpg)
![](https://p0.ssl.img.360kuai.com/t0145aeba7ae6540740.jpg)
![](https://p0.ssl.img.360kuai.com/t01fd121117fdb208af.jpg)
杜蕾斯发布海报“读书的意义”,文案为“找准方向,少走弯路”。用一语双关的方式将品牌方向与节日内容关联。
![](https://p0.ssl.img.360kuai.com/t01f27a82401a30748f.jpg)
二、节气节日
1. 4月19日 谷雨(1)借势元素
雨水、绿叶、花朵、农耕文化、诗词歌赋、春季食材、养生
(2)借势方向
时间流逝、生活美好、健康养身、文化宣传
(3)参考案例
与节气同名的护肤品牌谷雨发布广告片,承载了品牌愿景,体现品牌对中华文化的传承,宣传品牌从容而蓬勃,温柔而强大的品格追求。
![](https://p0.ssl.img.360kuai.com/t0187faac823a6b8289.jpg)
![](https://p0.ssl.img.360kuai.com/t01c11de81615aaab4f.jpg)
![](https://p0.ssl.img.360kuai.com/t01aaa8f0af64240ca6.jpg)
老庙黄金发布海报,把品牌继承传统文化的愿景融于节气海报当中,将产品融入到海报元素设计中,整体设计看上去清新自然,又富有传统韵味。
![](https://p0.ssl.img.360kuai.com/t0193cafa6267fedbeb.jpg)
韩后发布节气海报,选择了符合节气格调的产品,以产品为画面主体,进行了色调和谐的海报设计。
![](https://p0.ssl.img.360kuai.com/t011aa084346e8f5a4d.jpg)
三、小结
本月大部分节日主题方向明晰。结合品牌理念或产品特性,围绕固有主题进行创意创作,或是将主题内涵进行二次延伸,都是成功营销的重点所在。
生硬贴合主题只会招致受众反感,巧妙找到关联点才是诀窍!
作者:张沐兰;公众号:运营派(id:yunyingpai666)
本文由@运营派 原创发布于人人都是产品经理,未经许可,禁止转载。
题图来自Unsplash,基于CC0协议
该文观点仅代表作者本人,人人都是产品经理平台仅提供信息存储空间服务。
","gnid":"98fcff73385b1f59d","img_data":[{"flag":2,"img":[{"desc":"","height":"420","title":"","url":"https://p0.ssl.img.360kuai.com/t0168834bf803e662fb.jpg","width":"900"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t01bf6c1b20f3aeacc0.jpg","width":"1024"},{"desc":"","height":"2000","title":"","url":"https://p0.ssl.img.360kuai.com/t013e312ad03dd31ceb.jpg","width":"2000"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t0183a5e3c8c1c34938.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t016b5cf0a78a5a073a.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t010036ab0734153b00.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t019babc953642d5d38.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t01a70c04034f1411bd.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t01e4df26a438ace56b.jpg","width":"1024"},{"desc":"","height":"1024","title":"","url":"https://p0.ssl.img.360kuai.com/t01a71e103aaa9af093.jpg","width":"1024"},{"desc":"","height":"3235","title":"","url":"https://p0.ssl.img.360kuai.com/t01310c5965d8884628.jpg","width":"2427"},{"desc":"","height":"1365","title":"","url":"https://p0.ssl.img.360kuai.com/t01ae87a864bff0b452.jpg","width":"1024"},{"desc":"","height":"3235","title":"","url":"https://p0.ssl.img.360kuai.com/t015df5860576b84cf7.jpg","width":"2427"},{"desc":"","height":"919","title":"","url":"https://p0.ssl.img.360kuai.com/t01470c8e9f3dfa369e.jpg","width":"519"},{"desc":"","height":"920","title":"","url":"https://p0.ssl.img.360kuai.com/t01bc0f499a285cb74b.jpg","width":"519"},{"desc":"","height":"918","title":"","url":"https://p0.ssl.img.360kuai.com/t015350d8f1e1da62f8.jpg","width":"517"},{"desc":"","height":"397","title":"","url":"https://p0.ssl.img.360kuai.com/t01feb1811980eda487.jpg","width":"675"},{"desc":"","height":"389","title":"","url":"https://p0.ssl.img.360kuai.com/t017e89a03798c0faf7.jpg","width":"691"},{"desc":"","height":"394","title":"","url":"https://p0.ssl.img.360kuai.com/t01401190eca9e52dd1.jpg","width":"680"},{"desc":"","height":"919","title":"","url":"https://p0.ssl.img.360kuai.com/t01d8b1faab6fefb7f3.jpg","width":"520"},{"desc":"","height":"920","title":"","url":"https://p0.ssl.img.360kuai.com/t01d76e71d52b7b5c2d.jpg","width":"518"},{"desc":"","height":"825","title":"","url":"https://p0.ssl.img.360kuai.com/t0192c0827eaff6c1c2.jpg","width":"552"},{"desc":"","height":"918","title":"","url":"https://p0.ssl.img.360kuai.com/t016865fa425bb58c8a.jpg","width":"517"},{"desc":"","height":"920","title":"","url":"https://p0.ssl.img.360kuai.com/t019d1ce5cd80881a5b.jpg","width":"588"},{"desc":"","height":"441","title":"","url":"https://p0.ssl.img.360kuai.com/t012ab6651b64aee380.jpg","width":"742"},{"desc":"","height":"304","title":"","url":"https://p0.ssl.img.360kuai.com/t013cde5a7b6c092a8a.jpg","width":"532"},{"desc":"","height":"299","title":"","url":"https://p0.ssl.img.360kuai.com/t015c890953848ac164.jpg","width":"520"},{"desc":"","height":"324","title":"","url":"https://p0.ssl.img.360kuai.com/t013804fb73fa6f1414.jpg","width":"532"},{"desc":"","height":"284","title":"","url":"https://p0.ssl.img.360kuai.com/t013ce85c7979b208df.jpg","width":"540"},{"desc":"","height":"1007","title":"","url":"https://p0.ssl.img.360kuai.com/t014187e44fd92088dd.jpg","width":"1791"},{"desc":"","height":"1004","title":"","url":"https://p0.ssl.img.360kuai.com/t018aede18dd09115fc.jpg","width":"1785"},{"desc":"","height":"453","title":"","url":"https://p0.ssl.img.360kuai.com/t01dfaac7f08de39dc6.jpg","width":"810"},{"desc":"","height":"454","title":"","url":"https://p0.ssl.img.360kuai.com/t01a141154301fd4780.jpg","width":"812"},{"desc":"","height":"454","title":"","url":"https://p0.ssl.img.360kuai.com/t0145aeba7ae6540740.jpg","width":"810"},{"desc":"","height":"454","title":"","url":"https://p0.ssl.img.360kuai.com/t01fd121117fdb208af.jpg","width":"812"},{"desc":"","height":"921","title":"","url":"https://p0.ssl.img.360kuai.com/t01f27a82401a30748f.jpg","width":"536"},{"desc":"","height":"399","title":"","url":"https://p0.ssl.img.360kuai.com/t0187faac823a6b8289.jpg","width":"680"},{"desc":"","height":"400","title":"","url":"https://p0.ssl.img.360kuai.com/t01c11de81615aaab4f.jpg","width":"680"},{"desc":"","height":"399","title":"","url":"https://p0.ssl.img.360kuai.com/t01aaa8f0af64240ca6.jpg","width":"680"},{"desc":"","height":"799","title":"","url":"https://p0.ssl.img.360kuai.com/t0193cafa6267fedbeb.jpg","width":"451"},{"desc":"","height":"919","title":"","url":"https://p0.ssl.img.360kuai.com/t011aa084346e8f5a4d.jpg","width":"517"}]}],"original":0,"pat":"art_src_3,fts0,sts0","powerby":"pika","pub_time":1711447500000,"pure":"","rawurl":"http://zm.news.so.com/55694072ecfec541e2973c7f73d5ce1f","redirect":0,"rptid":"0f569c4e6e2006c6","rss_ext":[],"s":"t","src":"人人都是产品经理","tag":[{"clk":"ktravel_1:愚人节","k":"愚人节","u":""}],"title":"四月创意营销,可以怎么做?
褚田融2904有关保护环境的句子两句(加起来要满三百字) -
屈洁宽18746142925 ______ 关于保护环境的句子 1、与自然重建和谐,与地球重修旧好. 2、你的星球需要你,联合起来应对气候变化! 3、保护戈壁植被,防止沙尘污染,保护大气环境. 4、没有地球的健康就没有人类的健康与自然重建和谐,与地球重修旧好垃圾混置...
褚田融2904求一篇大约二百字的关于环保方面的宣传语 -
屈洁宽18746142925 ______[答案] 人类与自然互助,文明共环境和谐. 让地球生机勃勃,让家园绿意融融. 生命来源自然,健康来自环保. 还老人一个纯净的梦, 给孩子一片蔚蓝的天. 万涓成水、汇"绿"成"和" . 一滴雨露,挽救一个生命;一片蓝天,拯救一个地球. 同享一片蓝天,...
褚田融2904写一句环保方面的广告语,注意语言简洁,发人深思 -
屈洁宽18746142925 ______ 环保广告语(一) 生命和绿色拥抱 人类与生态共存 小草睡觉,请勿打扰. 请保护一草一木. 保护环境保护环境保护环境保护环境,人人有责. 我是“白雪公主”,请勿弄脏我的衣服. 我是整洁的墙壁,请勿给我“化装”. 社区优美环境,需...
褚田融2904 请你拟一条有关绿色环保的公益广告语.(语言要简明得体) 例:①踏破青毡多可惜,多行数步何妨? ②春光烂漫,请您手下留情!___________... -
屈洁宽18746142925 ______[答案] 示例:小草青青,踏之可惜.
褚田融2904速求仿写请仿写一条有关绿色环保的公益广告语(语言要精练得体)例句:1 踏破青毡可惜,多行数步何妨.2 春花烂漫,请您手下留情. -
屈洁宽18746142925 ______[答案] 1、树木拥有绿色,地球才有脉搏. 2、除了相片,什么都不要带走;除了脚印,什么都不要留下. 3、地球是我家,绿化靠大家. 4、一花一草皆生命,一枝一叶总关情. 5、来时给你一阵芳香,走时还我一身洁净. 6、小草有生命,足下...
褚田融2904关于保护环境的广告语 -
屈洁宽18746142925 ______ 保护环境,人人有则 人人为环保、环保为人人 人人关心环境质量 人人参与环境保护 依靠科技进步 促进环境保护 提高环境意识 保护美好家园 保护环境就是保护生产力 别让可爱的生灵在我们这一代人手中消失 尊崇自然、敬畏生命 尊天重地、敬...
褚田融2904低碳生活新创意标语 -
屈洁宽18746142925 ______ 选择低碳、选择人生.地球熄灯一小时 “3.27”我们一起行动 节约,节能,节节相关;环境,环保,环环相扣 选择低碳 绿色相伴 倡导低碳生活 呵护生态家园 共享碧水蓝天 低碳生活一小步 品德时尚一大步 节能是一种美德 环保是一种时尚 树立...
褚田融2904环保的广告语 -
屈洁宽18746142925 ______ 环保广告词(一) 生命和绿色拥抱 人类与生态共存 小草睡觉,请勿打扰. 请保护一草一木. 保护环境,人人有责. 我是“白雪公主”,请勿弄脏我的衣服. 我是整洁的墙壁,请勿给我“化装”. 环保广告词...