茶叶既是一种饮品，也是一种文化，与自然、人文有着密切的关系。

当茶叶真的走进山野，回到大自然，在设计上又会有怎样的一番考究，不妨来看下这款「TeaMajor 鲜叶说」茶叶包装

TeaMajor 鲜叶说

via：lowkey design

茶叶包装是茶叶企业进行市场营销的重要一环，一款好的茶叶包装可以提高产品的竞争力。在设计一整套茶叶包装全案时，需要从多个方面入手，比如外在包装、包装材料、包装结构等，并根据不同消费层级市场选择合适的礼盒做呈现，进而提高消费者对于品牌的认知，增加好感。

鲜叶说TeaMajor是一个专注于探索中国优质原叶茶品牌，成立于2022年，致力于为消费者提供高品质的原叶茶品牌选购指南，希望通过分享“茶”这一文化元素，将山野的恩惠传递给更多的人，引导人们重新认识人与自然的亲密关系。以鲜叶说为美好的引领，一场和山野的奇遇，就此展开。

在TeaMajor推广“茶文化”的同时，也鼓励更多人近距离接触大自然。他们希望人们通过品茶去感受大自然中的美好，真正回归生活，享受片刻宁静，以更积极的状态继续投入到城市生活中。

首先在LOGO设计上，由一个类似声谱的符号作为核心元素，连接起中英文品牌名，整体标识简洁有力，属性突出，引导消费者快速建立起鲜叶说=茶叶的产品认知，辨识度十足。另一方面，以该几何图形建构品牌概念，希望用户能在品茶时，用心倾听来自山野的声音。

基于山野概念，产品包装以象征大自然的绿色系作为主色调，从视觉上给予人以治愈的力量。仔细观察盒面，上面还印有代表不同含义的简笔icon，如“手掌”象征此款茶容易冲泡；三角图形象征山野，希望大家“back to the wild”等，趣味而不失内涵，稳稳拿捏年轻消费者的审美追求。

包装方面，每款内包装茶盒紧扣“山野”主题，选用较为硬朗、个性、时尚的盒型结构进行设计，丰富产品的社交使用场景，为户外露营添加新的惊喜。

小茶罐没有过多的装饰，追求简洁、自然，并根据不同的茶叶品类采用色彩标签进行区分。有趣的是，每种色彩运用灵感来源于不同的大自然风景，既有旷野平原、无边际大海，也有静谧幽深的秋日森林，将山野概念贯彻到底。

使用环保包装材料，进一步深化“山野”的含义，我们不仅要回归自然，也要有保护自然，与自然共生的意识。

瓶盖上还设有圆环，露营时可以使用配备的绳索将茶盒勾起固定在天幕线上，减少占用空间，又可别在帆布袋上，随时拎走，别有一番风味。

装箱礼盒采用环保牛皮纸材质做包装，契合品牌理念，同时方便产品运输等终端服务，保证客户获得更好的购买体验。

“人生最为淡雅的事，莫过于三五好友一起听风、看云，喝茶”。不妨与鲜叶说一起，品品山野之外的翠绿吧！

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臧翟品1536茶叶保存方法,茶叶保存注意哪些 -
顾光唐19856075979 ______ 茶叶中的一些成分不稳定,在一定的物理、化学作用下,易发生变化,就是所说的茶变.茶叶的保存条件不好能加速茶叶的自身氧化及霉变. 保存茶叶的容器以锡瓶、瓷坛、有色玻璃瓶为最佳.其次宜用铁听、木盒、竹盒等,其中竹盒不宜在干燥的北方使用.塑料袋、纸盒最次.保存茶叶的容器要干燥、洁净、不得有异味. 盛好的茶叶,宜放在干燥通风处.不能放在潮湿、高温、不洁、曝晒的地方.该地方不能有樟脑、药品、化妆品、香烟、洗涤用品等有强烈气味的物品.还要注意,不同种类、不同级别的茶叶不能混在一起保存,也不能用生石灰作吸湿剂.

臧翟品1536茶叶包装的印刷需要注意什么 -
顾光唐19856075979 ______ 茶叶包装盒印刷应充分注意一下几点: 第一、包装材料预防茶叶陈化变质 茶叶中含有茶多酚、氨基酸、生物碱等物质,这些物质容易收到温湿度和光线氧气的影响.在选择包装材料时这些是必须要考虑到的.同时茶叶中的茶多酚容易发生氧化...

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顾光唐19856075979 ______ 开封的茶叶用这四种方法最好,室温干燥储存:准备一只陶缸,底置1/3份量的生石灰包,另用牛皮纸将茶叶包成小包,叠放数层,缸口密封. 低温处理:用铝箔袋将茶叶包装好,再放入双层盖的防潮茶罐内,另外也可以放入干燥剂,收进冰箱. 真空包装:将茶叶装进铝箔袋,抽气成真空包装,有的再充入氮气,目的在於阻止茶叶内成分的自动氧化,以保鲜味.这一方法多在商业用途. 热水瓶隔离:用玉扣纸或铝箔袋将茶叶分小包装好,置於热水瓶内,双层加盖,可令茶叶减缓自动氧化的速度. 最后,为了保证茶叶的品质,不宜大罐存茶,避免开启频繁,宜用小罐,用毕再取. 未开封的放冰箱就行了 但是要在冷冻那

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顾光唐19856075979 ______ 推荐使用无菌包装、真空包装、充氮包装.包装方式有箱包装、袋包装和小包装等,箱包装和袋包装 主要用于大批量交货包装,有胶合板箱、木板箱和牛皮纸箱, 箱外必...

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顾光唐19856075979 ______ 目前茶叶包装类型主要有大包装、小包装、真空包装和脱氧包装四大类. 1. 大包装一般地,大包装茶是指每个包装茶的重量超过10 千克的.通常用作毛茶或成品茶调拨...

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顾光唐19856075979 ______ 属于特种印刷,我们德羿鸿旗下就有印刷厂它是自动纸盒机一次成型的,主要是在纸的材质上,定做的特种纸,锡箔纸外裱特种纸,四色印刷覆亚膜,然后自动糊盒机一次成型.

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顾光唐19856075979 ______ 茶叶保质应根据茶叶的特性和茶类情况,以及各方面的具体条件,采用相应的保质方法.通常有以下五种: 一、收灰法:利用生石灰较强的吸湿性,吸收茶叶中的多余水分,使茶叶保持充分干燥,延缓陈化.此法适用于绿茶,对龙井、旗枪,...

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顾光唐19856075979 ______ 放到冰箱里面保鲜最好了