积极的optimistic
近日，锦江之星荣获"2023年美团酒店年度热搜品牌"奖项，这一奖项旨在表彰在过去一年中表现卓越、深受消费者喜爱的酒店品牌。锦江之星凭借其强大的品牌影响力、优质的服务和不断创新的产品，赢得了这一殊荣。这一奖项不仅是对锦江之星品牌的肯定，更是对整个住宿行业的激励与引领，为行业树立了新的标杆。
作为中国经济型酒店的开创者，锦江之星自1996年成立以来，始终坚持为国民大众创建温暖舒悦、亲善安和、自然健康、高性价比的亲民酒店之初心，在不断的发展过程中，以值得信赖的品质保障作为品牌核心，让高效无忧的商旅和全家舒享的休闲文化之旅触手可及，深受消费者与投资人的喜爱，铸就了行业标杆。如今，锦江之星已经成为国内外游客信赖的品牌，赢得了良好的口碑。
焕新升级重塑住宿体验
为满足消费者日益升级的住宿需求，2022年底，锦江之星推出全新 5.0产品，凭借兼具人性化功能巧思及温情和谐的空间设计，以美学焕新提升酒店颜值，结合优质体贴的高性价比体验和服务，为宾客提供暖星质选的旅居体验。
锦江之星5.0以“舒适Comfortable、热情Zealous、乐观Optimistic、朝气Youthful”为核心价值观，提出全新“COZY”概念，将锦江之星变身为“暖星”，主打和亲乐善的居住氛围；组合了“暖星公区”“暖星客房”“暖星好餐”“暖星好物”等业态，确保用户的每一个维度需求都能得到响应，感受到被呵护、被宠溺的暖意。
共创未来醒狮焕新星征
为进一步提升品牌影响力，锦江之星于2023年8月在全国范围内启动了以”醒狮巡演“为主题的品牌线下活动，并在2024年持续进行，触达每一个重点城市。通过这一活动，锦江之星与各地的合作伙伴、消费者进行深入交流，共同探讨酒店业的发展趋势。通过面对面地交流，锦江之星向投资人展示了品牌的实力与未来发展潜力，为投资人提供了一个了解市场趋势和行业动态的平台，也为品牌赢得了更多投资人的坚守与支持。
在挑战和机遇并存的当下，锦江之星始终保持行业敏锐度，精准洞察行业政策，不断探索创新，灵活应对多变的市场趋势，迭代新产品为宾客提供优质的服务和入住体验，同时，锦江之星率先参与ESG可持续发展战略，积极响应环保号召，致力于减少碳排放、节约能源和资源，锦江之星率先落地让投资人和消费者有感知和获益的行动，真正实现品牌的暖“星”质选。
未来，锦江之星将继续引领着经济型酒店行业的发展潮流。与更多合作伙伴共同探索酒店业的发展机遇，逐步从数量转向质量，从规模转向效益，从粗放走向精细，品牌焕然新生，共创美好未来。
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