7月7日，“遇见陕茶遇见你.陕茶品牌传播季”第四届陕西网上茶博会泾河新城专场活动在泾河新城中国茯茶文化博物馆启动。40余名主流媒体记者、网络主播、自媒体达人和采购商深入茯茶文化博物馆、茯茶产业相关园区、茯茶企业展厅和生产车间，了解泾河新城在茯茶的历史文化传承、科技创新、产品研发生产销售、茶旅融合等方面的情况，探访茯茶产业发展情况，挖掘茶人故事，感受泾河茯茶的醇厚滋味与独特魅力。

“茯砖古茶，秦人创制。金花璀璨，香韵天成。”活动现场，茯茶镇文化产业集团相关负责人就茶旅主题游进行了宣传推介；同时，“优秀公共品牌宣传推广奖”“优秀单品销冠奖”“优秀企业家奖”纷纷揭晓，表彰了在泾河新城茯茶产业快速发展的过程中涌现出的一批优秀的茯茶品牌、茯茶企业和企业家；省级（制茶）技能大师工作室也正式授牌成立，为泾河新城茯茶品牌及全产业链聚集发展助力。

“南山北水·灵动泾河”，一杯醇厚飘香的茯茶，已然成为泾河新城的待客之道。泾阳茯茶是六大茶类中黑茶贵品，并且是六大茶类上千种茶品中唯一富含“金花菌”的茶品，是最具特色的茶品。“茯茶从茶叶收集到制作成饮品，传统的古法制作工艺需要5年时间，20多道工序，才能最终完成。”启开盖着方章大印的茶封，撬开一块紧结芳香的茶砖，用滚烫的开水泡上一杯茯茶，很快，茶气弥散，汤色橙红，滋味醇厚。

泾河新城是“泾阳茯茶”的核心产区。近年来，泾河新城将茯茶作为推动区域经济发展的特色产业，“逛茯茶镇，吃特色小吃，品茯茶，住民宿”已经成为了许多西安市民和外地游客的选择。年接待游客500多万人次的国家4A级旅游景区茯茶镇，聚集了茯茶生产企业有11家，销售企业200多家。推进茯茶科技研发和精深加工，茯茶文化传承、茯茶生产研发、仓储物流、体验销售、文化展示和休闲旅游为一体的全产业链基本形成。

为推进茯茶科技创新，泾河新城和省内16所专业院校联合在直营街区成立了“秦创原-茯茶文化创新中心”，推进高校在茯茶产业文化创新成果、生物科技创新成果、消费模式研究成果转化。泾河新城已经研发和推出了茯茶片、袋泡茯茶、金花白茶、金花红茶、桂花茯茶、茯茶粉、茯茶面条、茯茶人参片、茯茶酒、茯茶鸡、茯茶护肤品、历史文化系列茯茶文创产品。

同时，依托互联网和物联网技术，建设了“茯茶大脑2.0”大数据溯源系统，将数字茶园种植、数字化工厂、检测中心、茯茶标准化溯源系统、数字化仓储、数字化物流六大建设部分统筹管理，为每一块茯茶定制了专属的“身份证”，让消费者了解茯茶生产、检验、包装、物流整个工艺流程，杜绝假冒伪劣产品，提升产业形象、产品品质和企业效益。

未来，泾河新城将加快推进“茯茶＋科技＋文化＋旅游”融合发展，千方百计在生产、加工、流通等各个环节做好服务，全力打造百亿级茯茶产业链。

陕西拥有全世界独一无二的茶文化和历史资源，为深挖陕西的茶文化，开发新产品，讲好文化故事，推动陕茶产业高质量发展。第四届陕西网上茶博会从4月中旬开始，先后在汉中、安康、商洛、咸阳四市多个茶叶主产县和“延安枣芽茶”主产区延川县成功举办了专场活动。通过设立陕茶品牌云上展馆，集中展示发布陕茶区域公用品牌、企业品牌和产品品牌，推介陕西茶旅融合精品线路，开展陕茶品牌故事短视频大赛和“最受欢迎的陕茶十大品牌”评选，组织客商、新闻媒体、主播、自媒体达人深入陕茶产区探访，进一步提升了陕西茶叶品牌知名度，促进了陕西茶叶线上线下销售，为茶农持续稳定增收，巩固拓展脱贫攻坚成果同乡村振兴有效衔接作出了积极贡献。

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