![](https://p0.ssl.img.360kuai.com/t01d70736afca18e5c6.gif)
春季风衣的热度,全智贤一个人撑够用!
从首尔出发伦敦,全智贤的松弛感让看腻了精修图的网友拍手叫好:姐姐明明是去时装周,怎么直接在机场拍海报了?
![](https://p0.ssl.img.360kuai.com/t011f2df64113ac405c.jpg)
秀场头排,姐姐把风衣绑带穿着,笔挺的气场魂穿《星你》。
![](https://p0.ssl.img.360kuai.com/t0155e8ba44372ceead.jpg)
细看,手里还拿着本季新品——Burberry养生热水袋,是秋冬季节刚需了!
Burberry 2023秋冬系列
再看看这次Burberry 2023秋冬系列秀场头排的名人穿搭,风衣占了一大半,看来“李大牛(Daniel Lee)”势必要将经典英伦风一走到底了。
![](https://p0.ssl.img.360kuai.com/t01e0571fabbcd30f87.jpg)
Daniel Lee,大家已经很熟悉了:爆款制造机一般的成绩单让Bottega Veneta起死回生,他也从新生代设计师中脱颖而出。和BV分道扬镳之后,Daniel Lee火速签约Burberry,两者都来自英国,大家都很期待他们能碰撞出强大的火花。
千呼万唤始出来,2023秋冬系列呼应大秀前发布的logo更新——英国皇家蓝色彩的马术骑士徽标回归,突出品牌曾先后在1955年、1989年获得“皇家御用保证(Royal Warrant)”徽章的英伦血统。
![](https://p0.ssl.img.360kuai.com/t01e6bfa1d5db1448a8.jpg)
Burberry logo进化
左上:1901-1968
右上:1968-1999
左下:1999-2018
右下:2023
成衣主打基础版型与经典格纹等特性,实穿&户外成为本季着重突出的品牌新定位。
![](https://p0.ssl.img.360kuai.com/t01675412f48a8a18b2.jpg)
至于Daniel Lee选择这条路作为品牌定位是否明智,翻看品牌历史或许能找到答案。
![](https://p0.ssl.img.360kuai.com/t01cebfe925edaae180.jpg)
众所周知,Burberry是做风衣起家的,但鲜少有人知道,Burberry在品牌创立之初是以户外运动起家的,甚至不少运动员都是品牌常客。
这还要归功于创始人托马斯·巴伯利(Thomas Burberry)曾在布料商做学徒的经历。1880年,他发明了一种防水、透气、耐磨的斜纹布,并在1888年获得专利,进而有了发展军事着装领域的机会。
![](https://p0.ssl.img.360kuai.com/t01bc70ce5a6dc99186.jpg)
1901年,Burberry正式受英国军方委托,为军官设计新制服,马术骑士徽标诞生;1911年,挪威探险家罗阿尔·阿蒙森率领5人小分队成功抵达南极点,并在南极点留下Burberry斜纹布帐篷,米色格纹初见雏形……也正是因为军事与户外两条硬朗路线齐头并进,Burberry的初印象得到了巩固与强化。
![](https://p0.ssl.img.360kuai.com/t01f5577624d2c4bc9c.jpg)
跳出Burberry本身,环顾近几年时尚圈的发展,户外赛道选得很有头脑。
始祖鸟一夜爆红之后,滑雪、登山、徒步等户外运动如雨后春笋一般涌现,也带火了Gropcore风潮。为了更好地迎合好动的年轻人,包括GUCCI、PRADA、LOUIS VUITTON、DIOR都相继开拓了户外线,但在一众一线奢牌中,还没有一个品牌直接把品牌定位在运动时装领域。
以Burberry经典的马术骑士徽标与格纹标作为切入点,主打复古浪潮,再加上品牌强大的户外军事背书,今年这波发力无疑是值得期待的。
2023年1月,Burberry经典格纹草场项目
在南非西开普省的欧弗伯格地区,当地的绿化专家团队在这里亲手栽种出明亮色彩并模拟出Burberry格纹的经典配色,全程采用雨水收集系统进行灌溉栽培。
2023年1月,加那利群岛之耶罗岛的景观项目
以品牌创始人Thomas Burberry、户外冒险家Elsie Burberry奔赴加那利群岛的旅程故事为创作灵感,美籍古巴裔当代艺术家Jorge Rodriguez-Gerada使用天然成分的乳基颜料,将耶罗岛上的火山地表化作Burberry经典格纹的天然画布。
![](https://p0.ssl.img.360kuai.com/t0161dd0682748d4a7b.jpg)
了解了Burberry本次“更新换代”的布局,我们再来看设计,似乎能更好地理解Daniel Lee这次要如何制造爆款了。
著名的伦敦肯宁顿公园内,装饰着以19 世纪末至 20 世纪初的 Burberry 帐篷,于秀场空间创意展现品牌历史,旨在精彩捕捉 Burberry 对户外探索的传承联结。
![](https://p0.ssl.img.360kuai.com/t01af9acfa08f5ed262.jpg)
座位上,放置着经典格纹装饰的毛毯及热水壶作为秀场礼物
户外夹克
Trench 风衣搭配人造皮草翻领,呈现宽松版型;轻便大衣以解构风格精彩登场;羽绒服和飞行员夹克则以柔软宽松廓形崭新诠释。
靓丽色彩
Daniel Lee对于色彩有着极强的捕捉力,BV绿的爆红便由他一手打造,本季Burberry计划靠皇家蓝洗脑审美。
![](https://p0.ssl.img.360kuai.com/t0174d4771b1257b3bd.jpg)
吸睛亮色格纹元素点缀量裁服饰、毯式外套以及针织精品,同时融入全新演绎的 Burberry 马术骑士徽标(EKD),想必皇家蓝、摇滚红、蜜蜂黄完全有实力在未来席卷街头。
荆棘玫瑰&约克郡的鸭子
除了常规化的Burberry美学元素外,Daniel Lee也在不断强化全新视觉风格。针织衫融入粗线阿兰纹及菱形花纹,并搭配英国玫瑰等英伦典藏元素,刷新品牌新印象。
这个创作灵感来自以白玫瑰为郡花的约克郡,这里有着丰富的英格兰历史,但在Daniel看来,玫瑰不一定只有一种颜色。
![](https://p0.ssl.img.360kuai.com/t01249c7bd0fa69f5a3.jpg)
在雾蒙蒙的阴雨天里,约克人穿着雨鞋漫步公园,Daniel从这里汲取到了鸭子纹样的灵感。于是有了一只只鸭子被整齐排列在服装上的纹样,搭配靓丽色彩,不失为雨季里的一抹阳光。
马鞍包袋
新季系列包款致敬 Burberry 悠长的户外探索传统,推出马鞍包和斜挎包,以醇色系色调及面料精彩演绎,饰以「b」字型搭扣。
休闲鞋履
休闲鞋款借鉴了品牌所崇尚的功能性设计,包括传统风格的皮革和麂皮马术骑士靴款以及橡胶雨靴。标志性的方形鞋头凉鞋、穆勒鞋和高跟鞋以人造皮草和羊毛皮打造慵懒造型,耳目一新。
进攻户外领域的排兵布阵并不新颖,但想要俘获运动爱好者的心,质感是一方面,质量也是另一方面。产品究竟经不经得起细推敲,我们拭目以待。
图片来源:Courtesy of Burberry / 新浪微博 / Ins![](https://p0.ssl.img.360kuai.com/t015269be66456a73af.gif)
![](https://p0.ssl.img.360kuai.com/t01213bb9b588cd0522.gif)
![](https://p0.ssl.img.360kuai.com/t0128ff5211e435e102.gif)
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从榕隶4578burberry的钱包贵吗? -
向瑗斧15178393442 ______ burberry是上世纪英国的皇室御用品,属于奢侈品牌,相对于普通消费者来说价格还是偏高的,你可以去优众网看看,有很多burberry的东西,折扣挺多的.
从榕隶4578小时代里校服是什么牌子的? -
向瑗斧15178393442 ______ 小时代里面的校服是Burberry的. Burberry是极具英国传统风格的奢侈品牌,其多层次的产...
从榕隶4578巴宝莉手表属于轻奢品还是时装品?卖二手的话值钱么 -
向瑗斧15178393442 ______ 巴宝莉属于时装手表吧,相较其他的手表我个人感觉不是那么值钱,如果你要卖的话去仁恒置地楼上那家聚奢网试试吧,我上次卖的包包
从榕隶4578burberry是什么?
向瑗斧15178393442 ______ 英国国宝品牌.世界一线大牌. 服饰香水皮具等. 贵就一个字.但衣服很有范.蓝标系列比较适合年轻人.
从榕隶4578BURBERRY是顶级奢侈品牌么?是国际一线奢侈品牌么?不要用百度复制粘贴的话!谢谢
向瑗斧15178393442 ______ 是的吧.作为英国皇家经常使用的品牌.顶级的称号应该不为过.
从榕隶4578Burberry的特点和优势是什么?
向瑗斧15178393442 ______ Burberry最引以为傲的两大特点: 1.从传统到现代,Burberry任何一项时尚产品不需依赖斗大的Burberry字样,品牌个性在产品身上自然体现. 2.Burberry从不在中国投放生产,每一件精品都在英国生产,MADE IN UK,原汁原味!
从榕隶4578Burberry是什么意思? -
向瑗斧15178393442 ______ 奢侈品的一个牌子
从榕隶4578burberry是什么牌子香水 -
向瑗斧15178393442 ______ 中文名称:博柏利 产品类别:女装、女装配饰、手袋和鞋履、男装、男装配饰、童装、美妆、香水、家居用品及礼品.简介:Burberry(博柏利)拥有156年的历史,是具有浓厚英伦风情的著名品牌,长久以来成为奢华、品质、创新以及永恒经...
从榕隶4578burberryprorsum是什么性质的品牌?
向瑗斧15178393442 ______ 巴宝莉-珀松(BURBERRYProrsum)品牌故事:巴宝莉-珀松(BURBERRYProrsum)是巴宝莉(BURBERRY)这个1856年创建的英国老牌在1904年开创的子品牌.继罗...
从榕隶4578BURBERRY这个品牌是哪里的?怎么样?介绍一下!谢谢! -
向瑗斧15178393442 ______ 我会当你没问过的! 英国的品牌!但是香水是法国产的!曾被两次被英国皇室题为皇室御用品接下来是复制的巴宝莉 (BURBERRY) 是英国国宝级品牌,由当时只有二十一...