首页 >>  正文

my+living

来源:baiyundou.net   日期:2024-08-06

DoNews4月21日消息,OneSight 20日推出《清洁家电品牌出海市场营销趋势洞察》报告。报告指出,对中国品牌来说,通过社交媒体营销影响消费者的购物决策、同时通过社交电商直接促成购买已经成为了一种出海新局势。

报告调查了17个中国清洁家电出海品牌的BrandOS评分,TOP4的品牌评分均超过100分,科沃斯是所有被观察品牌中Q1表现最好的品牌,石头、添可、追觅与其差距较小。可见头部品牌对社交媒体营销的重视以及积极投入。

被调查的所有出海清洁家电品牌都在海外社交媒体平台上设置了主页,其中Facebook和Instagram是主要集中布局的平台。中国清洁家电品牌在亚洲和欧洲布局的社媒主页最多,在日本、印度、泰国这三个国家的重合度最高。

各个平台的特点如下:Facebook:频繁发帖占据注意力、多角度发文获喜爱;Instagram:#Giveaway活动引互动、Reels等特色类型占比均衡;Twitter:图片帖文更受欢迎、转发意愿更强;TikTok:用户互动最活跃、更注重创意表现;LinkedIn:更注重节日营销、内容更专业;YouTube:长短视频双开花、点赞意愿更强。

在2023年的第一季度,整个行业使用的话题标签高频词共可以分为三类:品牌&产品词:#ecovacs、#roborock、#deebot;场景词:#smarthome、#livingmybestlife;产品功能词:#robotvacuum、#vacuumcleaner、#mop、#floorcleaningrobo。

调查发现,东南亚市场拥有以下三大特点:从全球范围看,东南亚拥有最活跃的互联网用户;电商潮+社交媒体热催动了东南亚的社交电商市场发展;以及东南亚市场已经由年轻消费者主导。

最后,该调查总结出清洁家电出海品牌可以借鉴的三个新的营销方向:首先是把握清洁家电消费线上化及社交电商化的趋势,及时布局海外社交媒体矩阵,并完善销售闭环。

其次是充分了解并尊重目标市场的文化和喜好,将本地化营销从语言文字的本地化升级为情感和文化的本地化。

最后要把握用户对清洁家电智能化需求,在产品创新和品牌营销层面,采用图文、视频和红人种草等多种方式展现自身品牌技术与科技感。

本文源自iDoNews

","gnid":"983dbbbc8611aad7c","img_data":[{"flag":2,"img":[]}],"original":0,"pat":"art_src_3,fts0,sts0","powerby":"hbase","pub_time":1682072940000,"pure":"","rawurl":"http://zm.news.so.com/504741e0cd03ea5578f216ff0c92056f","redirect":0,"rptid":"44f86e56808a6ce3","rss_ext":[],"s":"t","src":"金融界","tag":[{"clk":"ktechnology_1:instagram","k":"instagram","u":""},{"clk":"ktechnology_1:twitter","k":"twitter","u":""},{"clk":"ktechnology_1:facebook","k":"facebook","u":""}],"title":"中国清洁家电出海报告:通过SNS营销并促成购买成新趋势

蒋步兴3584初一英语用"my living habit"为题写一篇介绍自己的生活习惯,(看电视,锻炼,吃垃圾食 -
齐秦博13967011672 ______ Everyone has their own habit. I have some living habits. I will take off my shoes and put on the slippers when I arrive home. And I get used to drink some soup before having dinner. What's more, I have to keep my room light on until I fall asleep. If I ...

蒋步兴3584七年级英语作文 My living room -
齐秦博13967011672 ______ Our living room is large.There is a talbe in the midde of the room.There is a air conditioning in the living room.It is on the right. The air conditioning is white.There is a television.The television is white.It is on the cabinets.There are three sofas near the...

蒋步兴3584我会过只有自己的生活 用英文怎么说
齐秦博13967011672 ______ I will lead my own living without anyone.

蒋步兴3584My life,my rules 什么意思 -
齐秦博13967011672 ______ My life,my rules 我的生活,我的规则 双语例句1 My life have turned to a game, and only she knew the rules.我的人生成了一场游戏,只有她知道游戏的规则.2 As an American married to an Englishman and living in France, I ' ve spent much of my ...

蒋步兴3584My living pice是什么意思?
齐秦博13967011672 ______ 我的生活派士

蒋步兴3584英语作文 My living room或My bedroom不用太多字数 把家俱说明白就行 -
齐秦博13967011672 ______[答案] My bedroom i have a really nice home.in my bedroom, there is a comfortable bed and there are many toys on it.next to the bed,there is a bookshelf,the books on it are my favorite.across from it there is a desk.And there is a light on the desk.i often do my ...

蒋步兴3584这是我家的客厅用英语怎么说?
齐秦博13967011672 ______ 这是我家的客厅,英语是:This is my living room.句子解释:my 英[maɪ] 美[maɪ] adj. 我的(I的所有格形式); int. 啊呀; 天啊; [例句]I invited him back to my flat for a coffee 我邀请他回我的公寓喝杯咖啡.living 英[ˈlɪvɪŋ] 美[ˈlɪvɪŋ] ...

蒋步兴3584我现在和我的父母居住在一起用英语怎么说 -
齐秦博13967011672 ______ 我现在和我的父母居住在一起 Now I am living with my parents

蒋步兴3584living on my own 的中文意思 -
齐秦博13967011672 ______ Living on my own: 独自生活 例句 I can't adjust to living on my own.她必须学会适应英国的生活.I've been living on my own since March.自三月份开始我就独立生活了.I've been living on my own for four years now.现在,我已经独自生活四年了.希望对你有帮助 望采纳 谢谢 如有疑问请在线交谈

(编辑:自媒体)
关于我们 | 客户服务 | 服务条款 | 联系我们 | 免责声明 | 网站地图 @ 白云都 2024