作者：dracos

TOPTOY是近几年飞速崛起的潮玩店品牌，算是打造或者说扩大化“潮玩”这一概念的推手之一。店里除了卖我们一般认知的传统潮玩，其它一些盲盒、积木、手办、拼装高达、娃娃模型也仿佛更添了潮玩气，被更多的潮玩消费者所认知所接受。以我粗浅的观察，店里卖的多是符合青年人口味的商品。比如漫威、日本二次元、中国传统文化、最新的航天军武的相关产品，就算有些玩法上很多还是儿童玩具或手工模型，但在题材上能和当代成年人建立情感链接。“TOPTOY中国积木”这一品牌算是它们联名商品的主打系列之一，或多或少能传达出那个90后创业者的理念与愿景吧。

一看盒子就能感觉其主要卖点是“7080后怀旧题材”，最近走这个路子的积木玩具还挺多。直观感觉封绘上的英文比中文多，而且英文很潮，中文很硬，有点当年一些后加中文的进口货或者是出后转内销的商品的既视感。678片零件说明东西其实并不太小。

左边是人仔的替换造型手，右边是转印贴纸

人仔的肩部为球形关节，活动范围比乐高人仔大

冰箱里是人仔的厨房这一设计，是我入手的重要原因。有点当年魔方大厦、罐头小人的感觉。仿佛牙膏、钱包、汽车都可以是活的，鞋盒子、食品罐里也都住着智慧生命。

和准街景的毛利侦探事务所一比，就能看出其体量的巨大，宛若一座二层小楼

在如此大体量的加持下，还原度还是不错的。想起曾经过年时不会缺席的旺旺大礼包里总有个旺旺的贴纸，而又平又素的冰箱非常适合贴它。

可能是人仔厨房占了冷嘲的空间，目前冷藏和冷冻的食品的安排有些奇怪

感觉这是一款题材先行的和玩具，和TOPTOY品牌理念紧密绑定。“7080怀旧主题”这锅肉确实适合咱们的本土品牌自己吃，先手吃肉，后者喝汤，抢位进场吃定再说。旧文具、书报亭、粮油店、工厂大院……有待挖掘的题材确实也有很多很多。但总有一天，当玩家们对题材产生疲劳的时候，设计更好，玩法更丰富的东西能更长久的留下来。

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