壳比手机贵是什么体验
聊起手机壳,就必定要说到 CASETiFY 这个品牌了。在如今普遍手机壳价格十几到三十几元的走量消费时代,CASETiFY 的售价平均高达 350 元,500-600 元价位的产品也不在少数,说它是「手机壳界的天花板」也不夸张。
![](https://p0.ssl.img.360kuai.com/t0126890065ff483b36.jpg)
如今,这家 2011 年诞生的中国香港手机配饰品牌,已经晋升为全球营收规模最大、增长最迅速的电子科技配件品牌之一。
![](https://p0.ssl.img.360kuai.com/t0188b71888e3448640.gif)
前阵子,CASETiFY 终于来了大陆,还在上海开了新店,这家店也是它们亚洲最大的线下门店之一。玩物君到达第一现场,给大家送来现场报道,看看这个风靡全球的手机壳品牌到底有何神奇之处?科技视感+粉嫩甜心,一个沉浸式创意空间刚从商场一楼下电梯,马上就被眼前银灰粉大面积色调吸引。
![](https://p0.ssl.img.360kuai.com/t01818353863b83edd5.jpg)
这里是 CASETiFY 的创意空间和梦幻多彩的装置艺术,它的来头也不简单,由知名创意工作室 Crosby Studio 负责整体设计,以 360° Creative Hub 为主题概念。Crosby Studio 则由俄罗斯艺术家和建筑师 Harry Nuriev 于 2020 年创立,他很擅长使用大胆的调色来创造与表达个人主义。CASETiFY 选用了自然外观的混凝土饰面,同时引入了它们的品牌颜色,整体空间氛围看起来极具未来科技感和满满少女心。一种刚柔并济的即视感。
![](https://p0.ssl.img.360kuai.com/t01a32662f14bcb5e47.jpg)
门店外伫立着由艺术家直林打造的「闯兔铸花」艺术装置,其由数千个 CASETiFY 废旧手机壳原料制作而成。装置灵感则是一只象征着万物生灵的兔子寻找鲜花的故事,它在无穷无尽的自然世界当中,寻找着属于自己的那朵鲜花,因为独特需要铸造,必须经历磨练的四重奏才能诞生出每一朵独一无二的花。它也象征着游客们闯进 CASETiFY 新世界的钥匙。
![](https://p0.ssl.img.360kuai.com/t011d7292c860373d8a.jpg)
在门店另一侧,品牌打造的创意魔方空间则充满互动体验感,进入魔方是一整面由旧手机壳重制而成的粉色展示墙,两侧则是可供大家自由发挥的镜面涂鸦墙,有种重回学生时代涂鸦画画的感觉。头顶上缤纷多彩的装饰物,让整个魔方更加灵动梦幻,拍起照来应该很出片了。
![](https://p0.ssl.img.360kuai.com/t01a76175b6f70005dd.jpg)
他们还邀请了涂鸦艺术家 CHOSE 选择哥,在门店现场表演创作《双向选择》涂鸦艺术作品。远看则是一个放大版的 CASETiFY 的手机壳,作品完成后,也将摆放在走廊之间,成为品牌用于展示的大型艺术装置。
![](https://p0.ssl.img.360kuai.com/t01ff44f3dd7e71c283.jpg)
走入门店,大型手机壳亮相现场就来了。
![](https://p0.ssl.img.360kuai.com/t01d7e1a716f1d929af.jpg)
首先映入眼帘的,便是产品的主要陈列区和体验区,CASETiFY 多个热门艺术家合作系列和品牌主打款式均有陈列,例如芭比系列、迪士尼公主系列。他们主打的可移动充电透明手机壳系列也一眼即见。而新年合作系列「瑞兔跃春」,则联合了中国墨象艺术家 Lok Ng 吴文华,将传统书法与潮流艺术相结合,通过抑扬顿挫的书法与大胆的色彩碰撞,带来一种新的灵感体验。
![](https://p0.ssl.img.360kuai.com/t0139b2be01e7ea6aaf.jpg)
值得一提的是,新天地店还特别造了一个创意胶囊空间,作为品牌连接当地创意社群的纽带。这里将定期向本土艺术家、创意人和每一位消费者发出共创邀请,通过多种形式的工作坊与座谈会开启创意风暴。
![](https://p0.ssl.img.360kuai.com/t0158ec1c6f572d103e.jpg)
我们也提前在此体验了一次特别的手机壳定制服务,由品牌邀请的自由插画师协助上传自己心仪的图片,工作人员协助将图片效果展现在电脑中,确认后等待几天,专属于你的手机壳就会送到手中啦!
![](https://p0.ssl.img.360kuai.com/t011240d216e8fe652e.jpg)
除了现场玩趣十足的互动体验,在陈列区,还有一个 RECASETiFY 回收装置,用以回收用户的旧手机壳,践行环保理念。
![](https://p0.ssl.img.360kuai.com/t01b6214f09ae9cdf7a.jpg)
新店开业首月,线下店还有很多互动打卡玩法,沿着指定的路标就可以一步步解锁任务,感兴趣的朋友就去现场玩吧!
![](https://p0.ssl.img.360kuai.com/t019c7f729124f15105.jpg)
注:现场图片来自 CASETiFY
CASETiFY 会是下一个引领潮流的社交货币吗?可以看出,这次 CASETiFY 新店的落地属实花了不少心思。CASETiFY 一直对年轻人的潮流消费有着非常精准的洞察,他们的品牌理念即是坚持鼓励年轻人的自我表达:Show your color。
![](https://p0.ssl.img.360kuai.com/t01843da89739ccc319.jpg)
身为设计师的品牌创始人 Wesley Ng 在最初创立 CASETiFY 的时候,通过让人们从自己的 ins 账号中选择多张照片,以多宫格组合的形式线上定制,打造专属于自己的手机壳。看似小众的定制需求服务,却获得了市场不错的反馈。
![](https://p0.ssl.img.360kuai.com/t01a60d256047c613f7.jpg)
不久之后球王梅西、名模 Kylie Jenner 等明星也自发宣传分享,至此 CASETiFY 踏上了走红之路。
![](https://p0.ssl.img.360kuai.com/t016c0edf1892717f93.jpg)
素有「人间香奈儿」之称的 Jennie 也是品牌粉丝之一
![](https://p0.ssl.img.360kuai.com/t014e4bbb2d5db824dd.jpg)
澳洲野玫瑰 Rose 也经常在 IG 上 po 出带有 CASETiFY 的自拍CASETiFY 个性化定制服务之外,另一个亮点是「产品防摔技术」。它们将基于大自然树藤缠绕为设计灵感的 EcoShock™ 材料和弹力保护角(Bounce Corners)应用于加固手机壳,就大幅提升了保护力量,有够「硬」。
![](https://p0.ssl.img.360kuai.com/t0112da300dd896f736.jpg)
时尚永无止尽,就像年轻人对于个性化的追求也永远没有尽头。随着手机更新频率的逐步加快,手机壳也成为了当代年轻人必备的一件时尚单品。
![](https://p0.ssl.img.360kuai.com/t01e615958dfa88c432.jpg)
除了定制化业务之外,近几年 CASETiFY 也开始推出 IP 联名系列。例如迪士尼公主系列、芭比系列、美少女战士系列亦或海贼王系列,知名 IP 联名多达几十种,只有你想不到,没有它做不到。似乎你来 CASETiFY,总能找到你的一份专属回忆。
![](https://p0.ssl.img.360kuai.com/t01775e9fa84b5ff175.jpg)
鱿鱼游戏联名系列
![](https://p0.ssl.img.360kuai.com/t0157e11107320f0a1c.jpg)
宝可梦联名系列
![](https://p0.ssl.img.360kuai.com/t01ea37316ee16338b0.jpg)
NBA联名系列
![](https://p0.ssl.img.360kuai.com/t0147c78901cc5f7311.jpg)
哈利波特联名系列
![](https://p0.ssl.img.360kuai.com/t010e26bb8cfa33e633.jpg)
美少女战士当手机壳成为新的潮流文化手机壳什么时候开始成为一种流行文化了?让我们将时间线拉回到诺基亚时代。
![](https://p0.ssl.img.360kuai.com/t012ef7ebaf0380421e.jpg)
1998 年诺基亚 6000 系列在那会儿,还不存在手机壳这样的产物,大伙儿都知道诺基亚巨抗摔,配件顶多就是一个手机链,直到苹果的出现,打破了诺基亚一家独大的市场局面,也同时为手机配件行业的迅猛发展埋下伏笔。
![](https://p0.ssl.img.360kuai.com/t01215e4a134d2645bb.jpg)
1996 年摩托罗拉便携包那时的手机配件还是便携手机包,一个小巧的黑色皮套,键盘和屏幕上有透明、柔软的塑料。无需将手机从外壳中取出即可打字和拨打电话。
![](https://p0.ssl.img.360kuai.com/t0119bdc401ba707fb5.jpg)
2010 年 iPhone 4 诞生象征着智能手机新时代开启现如今手机壳这块生意毫无疑问是坐上了 iPhone 的顺风车。CASETiFY 的 CEO 作为忠实「果粉」,凭借前瞻性的眼光,在 iPhone4 诞生的 2010 年后,紧接着 2011 年便开始创办了手机壳品牌。国内更是有神预言家老罗笑称:卖手机的不如卖手机壳的赚钱。
![](https://p0.ssl.img.360kuai.com/t01ea57e3a766bda557.gif)
「口红效应」在市场愈发不景气的今天,也促成了手机壳销量的迅猛增长。CASETiFY 借助定制化手机壳服务,恰恰顺应了年轻人的消费心理,近几年在海外市场获得了迅猛发展后,2022 年终于开始进军中国市场。面对不同的环境、市场,以及年轻人,CASETiFY 也迎来了新的机会和挑战。
![](https://p0.ssl.img.360kuai.com/t01961e5067837f95b6.gif)
在年轻人眼里,换手机壳就犹如换了部手机的说法已成事实,不仅要防摔,更是一种彰显个性的新型社交货币。毕竟,撞手机可以,撞手机壳可不行,或者说,一年换个手机可以,但一年只用一个手机壳,那可万万不行。
![](https://p0.ssl.img.360kuai.com/t01aae7a55ecedd4109.jpg)
PS5 的「怪异」新手柄,是游戏未来的缩影|硬哲学
![](https://p0.ssl.img.360kuai.com/t0156530e037b8eb286.jpg)
20 年前的「电子垃圾」,成了小红书、TikTok 上的顶流
![](https://p0.ssl.img.360kuai.com/t01b37803c344bc1b3e.jpg)
![](https://p0.ssl.img.360kuai.com/t019bad12c135e66800.gif)
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刁侮晓2270你的电话号码是多少?用英语说,说了的我加赞哦!有三个 -
阚乐尝18320324504 ______[答案] what's your phone number what's the number of your phone what's your telephone number
刁侮晓2270with your mobile phone?用中文翻译什么意思 -
阚乐尝18320324504 ______ with your mobile phone中文:用你的移动电话,用你的手机. 1. Point your mobile phone at a billboard and you'll see more information. 将你的手机对准公告板,你会找到更多的信息. 2. No more boring still image for your mobile phone! 没有更多的沉闷静止图像,为您的手机! 3. Asphalt 3 : Street Rules is rocketing onto your mobile phone! 沥青3:街道规则迅速上升在您的移动电话上!
刁侮晓2270征集作文:Turn off your mobile phone -
阚乐尝18320324504 ______[答案] Turn off your mobil phone,because your eyes are tired. When you are watching it,your eyes or your heart is closed.You miss too much in your life.
刁侮晓2270你电话是多少啊的英文怎么写
阚乐尝18320324504 ______ 楼主,你好 What's your telephone number? 望采纳!
刁侮晓2270Your phone is in Warranty是什么意思 -
阚乐尝18320324504 ______ 你的电话(手机)在保修期内.
刁侮晓2270一会前我看到你的手机的 英语翻译 I - ----your mobile phone - ---- - -----
阚乐尝18320324504 ______ 你的手机(你的移动手机)
刁侮晓2270给我你手中的手机用英语该怎么说 -
阚乐尝18320324504 ______ 你好!给我你手中的手机 Give me your cell phone
刁侮晓2270"您要上网吗?"和"这是您的手机",英文怎么讲? -
阚乐尝18320324504 ______ "您要上网吗?" 最简单的回答是 1.Do you want to surf online?2.Do you like to surf on the internet?3.How about getting on the internet?当然还得注意对方的身份和你们之间的关系,有时侯可以加上excuse me,sir/madam等称呼以示礼貌!"这是您的手机",This is your mobile phone+对方的称呼. 呵呵,看来你英语是你的big headache哈!
刁侮晓2270翻译:(用英文)你用你的手机给我照张相可以吗?
阚乐尝18320324504 ______ Can you___use_your mobile phone_to_take a phone_of__us
刁侮晓2270Thank you for your phone的同义句
阚乐尝18320324504 ______ thank you for callingthank you for your callingthank you for your calling backthank you for your contact by phonethank you for your response on phone