呆萌可爱卡通人物头像
好家伙,今年是女明星回春元年吧。
前有贾玲为角色减重100斤,开启人生新篇章;后有马思纯努减50斤,重回惊艳大众的美貌巅峰。
![](https://p0.ssl.img.360kuai.com/t01ba650813ba733fc7.jpg)
作为不少人心中初代青春疼痛文学的代表面孔,这张脸哪怕被P到亲妈都认不出,仍有立绘女主脸那味儿。
![](https://p0.ssl.img.360kuai.com/t018df3c3fe45fe2bba.jpg)
作为大众公认的、古早立绘小白花梯队的天花板选手,这张风格特征鲜明的脸,在文字-漫画-动画-影视剧等各个题材中都适用。
![](https://p0.ssl.img.360kuai.com/t013590a8584338e76d.jpg)
同样美成立绘的,还有《孤注一掷》中梁安娜“美女荷官,在线发牌”的形象,从模式化的精确美延伸成一种风格名片。
![](https://p0.ssl.img.360kuai.com/t01fdad5c6aaa171669.jpg)
包括朴敏英新剧海报上的形象,让重生逆袭的黑莲花派再添一员猛将。
![](https://p0.ssl.img.360kuai.com/t01344a5cfa45f60ad1.jpg)
《请和我的老公结婚》2024
这时,修图手法反而模糊了次元边界,让两方受众都能感受到在真真假假间突破次元的美感。
![](https://p0.ssl.img.360kuai.com/t01acda3d751f4e2582.jpg)
![](https://p0.ssl.img.360kuai.com/t014677d507b991644a.jpg)
漫画原著
一个小小的立绘就能诠释在那些装点我们娱乐生活的、诸多作品创作时的逻辑内核。
被大众喜爱的经典立绘脸有哪些特质?基于此,立绘审美又延伸出怎样不同风格的分支?
![](https://p0.ssl.img.360kuai.com/t01d495c1e23462523d.jpg)
立绘设计又是如何影响当下正火爆的国产乙女游戏的?这背后反映出「她文化」与「她经济」对审美带来的哪些新风向?
从娱乐回归现实,作为个人立绘的头像,又隐喻着怎样不同的状态与品味、突出了个体审美怎样的调性?今天就来聊聊这些。
![](https://p0.ssl.img.360kuai.com/t01b67a8fe7080df809.jpg)
经典立绘脸
立绘起初作为游戏中先制作的、非CG状态下的单个人物肖像,可以简单理解为官方人物形象。
也是制作文字类游戏时不可或缺的重要素材。
![](https://p0.ssl.img.360kuai.com/t01d75337eb0051b97a.jpg)
《仙剑奇侠传》
![](https://p0.ssl.img.360kuai.com/t015ff2cda5b2a0f011.jpg)
《仙剑奇侠传四》
作为改变一代人娱乐方式的大IP,《仙剑》系列称得上我们最早接触到的国产立绘审美。
它的设计风格承上启下,延续了古代人物肖像寥寥几笔就形神兼备的气韵,也承载了新时期对明眸善睐这种精致美的追求。
两相结合,诞生了看似简单、实则匠心独运的立绘风格,并为后期脸熟款经典立绘脸奠定基础。
![](https://p0.ssl.img.360kuai.com/t01a2d4a57aff8da53e.jpg)
比如初登场的赵灵儿,双髻造型有少女的幼态感,神情又如池中白莲般清理脱俗。
彼时年仅17岁的刘亦菲,杏眼桃腮的面孔宛若真人版立绘。
![](https://p0.ssl.img.360kuai.com/t015cc0932052250ae6.jpg)
同样的画风体现在林月如身上,虽类似,但长中庭的成熟比例也让她深情坚毅、聪敏慧黠的形象清晰可辨。
![](https://p0.ssl.img.360kuai.com/t01b33b92d6bd8631d2.jpg)
这般抓重点的立绘画风,与现实里光影到位时呈现人物形象很贴合。
所以即便安以轩在短宽的骨相结构上与原画设定并不相符,但浓大的五官比例与构架上的端庄大气美,让她在质感上贴脸。
![](https://p0.ssl.img.360kuai.com/t015778529a2bec289c.jpg)
双女主风格调性一定,直接影响了后期大众对立绘审美的偏向。
也决定了经典立绘脸的突出共性,男女主脸都是天花板级别的平均脸——既大众审美的最大公约数。同时风格质感靠精致度很高的华贵雍容,来展现国泰民安的贵气。
![](https://p0.ssl.img.360kuai.com/t01432eba8abb373cbd.gif)
![](https://p0.ssl.img.360kuai.com/t010f69cde3eeb75e97.jpg)
亚洲平均脸
在主基调已定的情况下展示差异化,需要与平均脸有明显不同的生动偏移来呈现。
就像较之于中式主打什么都能配的大气均衡与圆融美,韩系更偏浅淡细腻的弱气,而日系又独爱一份笨拙可爱的钝感力。
![](https://p0.ssl.img.360kuai.com/t01b679001a1964e411.jpg)
若想让这些偏离明确展现在立绘上,就要在服装、妆面、发型、神态、动作等等细节变动里做文章。
所以即便不明说,我们往往也很容易判定哪一个是女主立绘。
![](https://p0.ssl.img.360kuai.com/t01a567879769c6735a.jpg)
©《逆袭之星途闪耀》
设定思路很好理解,当男/女主人设敲定后,其他男/女二、三,乃至配角的画风,就只能走个性差异化路线、并为主角让妆。
且越偏离平均线、风格审美越小众,与其他各类角色的适配性就更加局限,也就更难成为经久不衰的常用脸熟款。
![](https://p0.ssl.img.360kuai.com/t012164b29217307966.jpg)
所以不论从骨子里自带的审美习惯,还是为了与其他角色搭配时的画风统一,爆款经典立绘脸往往都是类似的——按需基本分为底色上的软妹or御姐,与风格上的白月光or红玫瑰这两大类。
而端方大气始终是风格底色。
![](https://p0.ssl.img.360kuai.com/t01b56264144308eeef.jpg)
后期的赵灵儿兼容了两种风格
于此同时,贯穿整个立绘脸发展的、让大众更有共鸣的审美优先级是:
真人感细节强的面孔>雍容正统的面孔>为凸出个性而有明确风格指向的面孔>漫画感强的面孔。
![](https://p0.ssl.img.360kuai.com/t010ce9887923cf4ffa.jpg)
同样的官方立绘画风感受全然不同了
伴随着后期技术、时代流行的变化,立绘脸与其风格审美也呈现新风向。
立绘审美背后的流行变迁
从橙光游戏到四大国产乙游,乙女向游戏已然成为当代审美潮流的集合展示区。
在这里,立绘审美向来起到一眼定生死的作用。
若立绘不够美观、不够贴合设定,故事情节再好也会让人感到冒昧且劝退。
![](https://p0.ssl.img.360kuai.com/t010e42057e6567209c.jpg)
同时,人设题材也是与立绘并行的、审美内核的重要构成部分。
题材不同,立绘脸的侧重风格+人物组合也会不同。
比如当男主是邪魅狂狷大反派时,其他温文尔雅、莽撞忠犬、少年纯情的人设就都是陪衬。反之,任何一种人设都可以是自己故事中的主角。
![](https://p0.ssl.img.360kuai.com/t019b914c6c0a81bb29.jpg)
邪肆派祖师爷级的脸熟立绘
就像王鹤棣在《遇龙》时期的演技造型都被诟病,连带着女主的呆萌小丫鬟人设也不讨喜。
当类似人设风格延续到《苍兰诀》时,因从外在到演技都提升很多,让虞书欣的小兰花也一起飞升,此时就连她的嗲里嗲气也是合适的。
可见画风人设恰到好处、和谐统一的重要性。
![](https://p0.ssl.img.360kuai.com/t019b05c6afe9bfe7e6.jpg)
![](https://p0.ssl.img.360kuai.com/t011437c23afc807f4a.jpg)
而东方青苍能一战翻身,反映出乙游连同立绘审美一起导向的、从女性审美情感等需求角度出发的、文娱产业的发展大趋势。
![](https://p0.ssl.img.360kuai.com/t01d6e248a79e447549.jpg)
一个非常突出的现象在于2023国产四大乙游的日流水,是相当可观的数字。
![](https://p0.ssl.img.360kuai.com/t0149dc0668201e5347.jpg)
女性偏爱的「她文化」带动了「她经济」的发展,氪金能力如此之强反过来又促使她文化走向更加繁荣的道路。
![](https://p0.ssl.img.360kuai.com/t01f89353788da40c02.jpg)
随着技术发展,以往只可远观不可亵玩的人,如今也成为可互动可触碰的对象。
曾经的2D纸片人式立绘质感,逐渐走向2.5D→3D品质氛围的多重官能体验。
![](https://p0.ssl.img.360kuai.com/t01e745c44fa9975ee6.jpg)
这里,好的一面是技术进步从各个层面丰富了立绘审美的内涵,也让大众情感投入更加真实沉浸。
![](https://p0.ssl.img.360kuai.com/t01d07a96a42f8bd5be.gif)
娱乐体验就是嘴角比AK还难压,对受够了全球审美降级的女性来说,这些不会塌房的俊男才是值得花心思的审美集合体。
![](https://p0.ssl.img.360kuai.com/t016ea7eeabe5a5e8b2.jpg)
而隐雷以及开始显露的弊端则是,随着AI技术的广泛运用,大量AI绘图开始涌现。
已经被女性审美规训好的风格赛道里,开始夹杂着很多良莠不齐的产物。
从面孔到人设,立绘审美的同质化愈发明显。而那些一味屈从于流量的讨好行为,甚至开始变油变尬。
![](https://p0.ssl.img.360kuai.com/t0128d5f2bc6c842344.jpg)
此时回头看,当下最流行的审美风尚、与最初国民款立绘形象,已然是两种画风。
![](https://p0.ssl.img.360kuai.com/t01a1362165c1c1fe83.jpg)
那些有年代感又真实好带入的形象,就像古早偶像剧中的男女主一样,画成了充满时代记忆的、难以回溯的珍贵。
![](https://p0.ssl.img.360kuai.com/t01650fe1405192ed4d.jpg)
从娱乐回归生活
立绘审美于我们有哪些现实意义?
就算不玩游戏,大众也在日常生活中不自觉的享受并偏爱着立绘美学带来的一切。
现在的立绘≈以往的书模、Cover Girl。
![](https://p0.ssl.img.360kuai.com/t01c9a82007da5fe2ba.jpg)
正如我们会因一位美人买一本杂志、看一本书一样,好的第一印象带来的冲击力与影响力是巨大的。
因此,大众的专属立绘就是自己的头像。
头像审美连同朋友圈背景、个性签名,连同即时状态一起,共同呈现出个人审美志趣。
![](https://p0.ssl.img.360kuai.com/t0190c465c379df1edc.jpg)
不同风格的头像,或直接或间接的表明了大众在生活中想要树立的人设形象。
也是被寄托个人愿望,反应阶段性状态的社交名片。
比如用二次元卡通头像的人,被忽悠的概率相对较低。因为被他人赋予一种固执有主见,会追逐流行、信息更迭快速的印象。
![](https://p0.ssl.img.360kuai.com/t018e5c82c2392d05c8.jpg)
《进击的巨人》三笠·阿克曼
那些岁月静好的风景头像,大概率被划分成好脾气的中年群体,且有一定逃避现实的可能性。
同时也怕被时代抛弃而愿意接受外来信息的“建议”,更易让他人意见取代自身主观想法。
![](https://p0.ssl.img.360kuai.com/t01fdaab98101b6ab8b.jpg)
而美人捧花的亲切天然美,被大众默认成人畜无害的好相处,更进一步发展成桃花运旺盛的典范。
![](https://p0.ssl.img.360kuai.com/t0133d69dab65a43f2d.jpg)
到了以安全角度出发的独居女性这里,则纷纷换上“一拳超人”马东锡的头像,主打一个凛然不可犯。
![](https://p0.ssl.img.360kuai.com/t01c202507f3eb21119.jpg)
更有甚者,在今天换上一个让人失去沟通欲望的头像后,请问老板又该如何应对?
![](https://p0.ssl.img.360kuai.com/t013d07fcfce4e6a4b7.jpg)
不同意向隐喻着不同志趣,也被寄托了对未来的审美。
从行为心理学的角度看,从自身状态到他人印象,都会逐渐接近头像立绘的形象、并受到其带来的潜移默化的影响。
比如用自己喜欢的面孔当头像,时间长了在朋友心中自己也更接近理想形象。
![](https://p0.ssl.img.360kuai.com/t01ca935a2f09723567.jpg)
文佳煐堪称现实版林月如
把《新闻女王》中佘诗曼的金句用到这里就是,原生面孔是爹妈给的、可头像是自己选的,妥帖合适的形象往往也会带来新机遇。
![](https://p0.ssl.img.360kuai.com/t01633af8041aefd49d.jpg)
小小头像、正如小小立绘一样,虽只是构成风格人设的一环,却也是起决定性作用的一环。
它是我们对自身形象的一种浓缩提炼,既表达了对某个阶段、某种状态的喜爱,又暗示并激励我们走向更高更远的未来。
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