品牌女装宣传广告语朋友圈
最近43岁男星罗志祥可谓相当活跃,经历了近2年时间的小规模持续复出,他似乎自觉试探出市场底线,开始了大规模曝光,终于又翻车了。
![](https://p0.ssl.img.360kuai.com/t01c047d89ba7883b76.png?size=838x641)
自从被前女友周扬青长文曝光劈腿、多人运动等丑闻后,罗志祥就彻底从内地娱乐圈消失了,很长一段时间没有任何活动消息,本以为他会就此退圈,但罗志祥到底还是不甘心,最终选择了和小S同样的发展路线。
![](https://p0.ssl.img.360kuai.com/t0154c5e85388bebb4d.png?size=965x558)
乍一看,罗志祥还是挺成功,时间来到2023年,他又是发单曲又是录制综艺,还接到了香水代言担任了泰国旅游大使。
必须承认,罗志祥还是很有商业头脑的,也许是意识到他本人形象太过负面,他干脆摇身一变,开始用“朱碧石”的身份活动。
![](https://p0.ssl.img.360kuai.com/t012d23fd9862d0db09.png?size=733x789)
看过东方卫视真人秀《极限挑战》的观众对“朱碧石”这一角色应该印象深刻,简单说,“朱碧石”就是由罗志祥穿上女装扮演的一个角色,性别是女,人物设定较为浮夸,现在已经被罗志祥一路炒作成了自己的“妹妹”。
又能利用《极限挑战》的热度,又能摆脱负面标签,这个互联网也是让罗志祥玩明白了。
![](https://p0.ssl.img.360kuai.com/t01ee036a84ebad9ebb.png?size=798x630)
真的是这样吗?
不涉及真金白银的时候,罗志祥确实成功了,他以“朱碧石”的身份担任泰国旅游大使,被邀请去当地拍摄新歌MV,还登上了早间新闻。
![](https://p0.ssl.img.360kuai.com/t01aa4351b84ad39559.png?size=797x517)
![](https://p0.ssl.img.360kuai.com/t01cb0ddf6051a56ef6.png?size=918x327)
![](https://p0.ssl.img.360kuai.com/t01d09c7b4cd6753a88.png?size=958x708)
可当“朱碧石”开始接代言拍广告的时候,大家立马就不满了,譬如香水品牌邀请“朱碧石”担任品牌大使之后,他们家的顾客直接出面抵制——我们花上万块买你们家产品的时候,可不是为了看罗志祥对着腋下喷香水的!
![](https://p0.ssl.img.360kuai.com/t0115b5cabba6a82b0e.png?size=798x517)
![](https://p0.ssl.img.360kuai.com/t014cb63816bfc3376c.png?size=967x827)
要知道根据台媒报道,这个香水品牌可是给了罗志祥7位数的代言费呢,虽然数字是台币,但在当地那么大点的娱乐圈,也是很多钱啦,最重要的是,羊毛出在羊身上,管你是男装还是女装,最后钱不都还是给了罗志祥啊,这么一想也难怪人家消费者公开转送香水表明态度,宁愿倒贴邮费送人,也不想留下这么个“垃圾”在身边。
![](https://p0.ssl.img.360kuai.com/t010b9d1fb48085e25f.png?size=1080x200)
罗志祥代言香水品牌的账号评论区毫不意外也沦陷了,网友纷纷怒斥找女装罗志祥代言根本就是性别羞辱,实在太低俗了,大家应该拒绝购买。
![](https://p0.ssl.img.360kuai.com/t017506751da804fd4c.jpg?size=1178x984)
也有网友指出了这次抵制风波的本质,罗志祥穿女装固然让人不适,但更重要的是他本人和品牌毫无契合度,一个主打商务轻奢风的香水找罗志祥做宣传,只会降低品牌质感,完全是失败案例。
![](https://p0.ssl.img.360kuai.com/t01d7c3481ad8237d3f.png?size=793x602)
![](https://p0.ssl.img.360kuai.com/t0151179655dc686635.png?size=703x282)
不仅如此,从相关报道留言看,罗志祥这招借用“朱碧石”身份洗白的套路,在大众圈层根本走不通,选择和他合作也许能赚到一时的流量,但这种吸引外界目光引发讨论的前提是消耗自身口碑,根本得不偿失。
![](https://p0.ssl.img.360kuai.com/t01166daabac357a510.png?size=957x414)
目前,罗志祥代言的香水品牌已经关闭了评论区,不知道后续是否还会继续合作。
![](https://p0.ssl.img.360kuai.com/t01bc388629f821f994.png?size=707x252)
![](https://p0.ssl.img.360kuai.com/t01e2190d5af4b55d36.jpg?size=1360x950)
罗志祥本人没有受任何影响,还被媒体拍到开着豪车出行。
![](https://p0.ssl.img.360kuai.com/t019c89ac48503f1799.png?size=718x466)
![](https://p0.ssl.img.360kuai.com/t0133f9d3d00853d8f0.png?size=701x481)
与此同时,罗志祥本人账号还更新了一条变装视频,“朱碧石”再次出镜,似乎在回应这次抵制风波。
![](https://p0.ssl.img.360kuai.com/t01c554ffc722aeb943.jpg?size=1062x1332)
到了最后,看起来只有品牌和消费者受到伤害,罗志祥赚了钱又有了曝光,一点也不亏,这里也建议各大品牌接受教训,请明星做代言不仅要做好背景调查,还要考虑形象契合度和市场反馈,要不然到时候翻车,就只能自己背负后果啦!
本文未经授权严禁转载违者必究!
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