早前，长谷川昭雄在 IG 上宣布将成立全新企划「」的模式呈现自己的 City Boy 美学，并用「前所未有」四字来形容。对于泛滥过后稍显疲软的 City Boy，这是否会成为一支强心剂？
原本长谷川是想将「CAHLUMN」以一个专栏的形式出现，但为了追求更好的视觉效果，在前 POPEYE 同事们以及圈内一众好友的帮助下，最后还是决定推出一本全新的杂志，并且是一本前所未有的「新型杂志」，还将带来一系列单品。
点进长谷川的 IG 主页，简介上罗列着其辉煌的时尚履历。2007 ～ 2014 MONOCLE MAGAZINE、2012 ～ 2018 POPEYE MAGAZINE、2019 ～ AH.H、2020 ～ NAUTICA.JP...
作为近年来 City Boy 风潮的「点金胜手」，他更是带红过无数品牌；另一方面，其「A.H」Logo 亦成为这股风潮下标志性的潮流符号，盖上章后市价立马翻两番。回顾 A.H 近年来的联名对象，从 Vans、Clarks 到一众本土小众品牌，甚至太平鸟，不一定是衣服，毛巾、鞋带等配件都曾推出过。长谷川在诠释着自己对 City Boy 美学的深刻理解，不浮于表面，更多聚焦在「Lifestyle」一词上，交出一份满意的答卷。
而由其负责的 NAUTICA.JP，更是无需多言，一经推出便迅速爆红，成为一时的「城市校服」；虽然经历「烂大街」、「假货泛滥」等各种魔幻现象后，声势渐弱，但市场上仍留有余温，销量十分喜人。
风潮下的另一个代表，长谷川多次力推的 BEAMS SSZ，由其大学师弟加藤忠幸负责。前两年成为一众代购的「财富密码」，巅峰时夜排等现象时有发生，也称为不少某宝商家的灵感来源；而沉寂过后与 21 年推出新品牌「BROCHURE」，也带来了不少精彩作品。回到「CAHLUMN」上，用「前所未有」四字来形容，不禁令人期待起长谷川这次将会为大家带来怎样的惊喜。而其也透露道，第一波将会以蓝色为主题，会在四月底左右正式面世，你会冲吗？
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