ysl包包官网价格表
国内在红红火火过新年的时候,远方的巴黎却在筹办一场接一场的时尚盛会,2023 秋冬巴黎男装周刚办完隔天就开启了 2023 春夏巴黎高定时装周。
两场时装周开幕的前一天,一位男星到达巴黎机场的造型,被拍成多角度照片和视频,铺满了国外各大社交媒体,引起了广大网友的热烈讨论。
![](https://p0.ssl.img.360kuai.com/t01aa92c9bdc00ac29b.gif)
▲ 图片来自:Twitter @flamehanie
这位人物是韩国男团 NCT 的成员 TEN(李永钦),当时他全身都穿着圣罗兰 Saint Laurent,而参与讨论可不仅仅是他的忠实粉丝。
![](https://p0.ssl.img.360kuai.com/t019754a2f182817344.gif)
▲ 图片来自:Twitter @liyongqinqin
除了粉丝们重点放大的脸部特写,部分网友紧盯着比女孩还要有线条美的小腿与高跟靴,更多人关注的却是另一样物件!
![](https://p0.ssl.img.360kuai.com/t0158ecd3260f0c225c.jpg)
他右手一直提着的圣罗兰包包,让人有种奇怪的熟悉感。直到某位网友将它与麦当劳开心乐园餐的盒子放一起,真相呼之欲出——圣罗兰做了个「开心乐园餐包包」。
![](https://p0.ssl.img.360kuai.com/t013a1dcea954a799de.jpg)
不由想起巴黎世家定价 13,000 元的乐事薯片包,奢侈品牌做的包包也许设计很「市井」,但价格却绝对高端——圣罗兰的「开心乐园餐包包」官网定价为 13,200 元。
![](https://p0.ssl.img.360kuai.com/t011f688940432f6b7c.gif)
我刚刚看到 Ten 的 YSL(圣罗兰)包包的价格!
——Twitter @ttenlees
![](https://p0.ssl.img.360kuai.com/t014a61d4de19299cca.jpg)
这款包包的名字也起得非常「应景」——字母标志(植鞣)皮革压印外卖盒袋。
难道这就是有钱人的思维——用 13200 元的真皮盒子装开心乐园餐,或者盛放随时可能会洒出来的外卖吗?
![](https://p0.ssl.img.360kuai.com/t018436a357d0fc91ed.jpg)
▲ 图片来自:Instagram @georgia.mayyy
2023 新潮流:外卖包装盒
向麦当劳、肯德基、必胜客这些快餐品牌的外卖包装取经,圣罗兰这可真不是第一次,古驰 Gucci 也在开餐厅时来了一番实操,就连 LV 也在刚刚加入了外卖包装盒的最新趋势。
![](https://p0.ssl.img.360kuai.com/t01dfe5fed805e45171.jpg)
▲ Gucci Osteria 宣传照. 图片来自:Instagram @gucciosteria
去年奥斯卡颁奖典礼之前,圣罗兰先行在好莱坞山办了一场时尚晚会——圣罗兰的奥斯卡前派对,说是群星荟萃也不为过。
![](https://p0.ssl.img.360kuai.com/t01278a2bc2ab365f3e.jpg)
▲ 图片来自:Hypebae
然而圣罗兰提供的餐饮却是「黑化的麦当劳」:仿佛将麦当劳的汉堡盒和薯条盒刷成黑色,再印上白色 logo,再放入自家做的汉堡包和薯条,搞定可以上菜了!
![](https://p0.ssl.img.360kuai.com/t01ac10a48f795649d7.jpg)
▲ 圣罗兰的奥斯卡前派对. 图片来自:Twitter @FiImUpdated
谁想到这点子被 LV 捷足先登,用 Monogram 老花标志结合古典花卉图案做成了在架可售的新品——17,500 元 汉堡盒、6,100 元咖啡杯和 6,920 元爆米花盒。
它们还被港媒评为「观影三宝」(睇戏三宝)。
![](https://p0.ssl.img.360kuai.com/t01cdac8a1284113c23.jpg)
▲ 图片来自:LV 官网
虽说是看电影必备的三样宝贝,但三样宝贝加起来的总价超过 3 万,都不知道可以买上多少顿电影院套餐了。
![](https://p0.ssl.img.360kuai.com/t01f1737cb8eb54983f.jpg)
▲ 图片来自:时尚芭莎(印度)
这个汉堡盒像是拿来麦当劳的同款做了改良,加上精致按扣,让盒子便于使用和更加耐用。
![](https://p0.ssl.img.360kuai.com/t01d71d514f89eca672.jpg)
▲ LV Flower 汉堡盒. 图片来自:LV 官网
可是当你打开盒子,将只会看到用 6 个杯垫模拟的「假汉堡包」。
所以,这连汉堡盒都不算,实际上是一个杯垫包装盒?而且一个杯垫包装盒卖到近两万元?
![](https://p0.ssl.img.360kuai.com/t01be26f0f81dd04d02.gif)
▲ LV Flower 汉堡盒. 图片来自:Instagram @sidewalkhustle
听听 LV 官网是怎么描述这款超脱于常人逻辑的新品:
这款 LV Flower 汉堡盒上充满活力的花卉设计,可为任何桌面增光添彩。里面有 6 个实用的杯垫,其颜色灵感来自不同的汉堡配料,例如生菜的绿色和番茄的红色。
![](https://p0.ssl.img.360kuai.com/t0151e010ff21e11452.jpg)
麦当劳曾经在 2017 年与前纪梵希总监 Julien Macdonald 合作推出了 1000 个镶嵌有珠宝的汉堡盒,放到现在也是非常值得收藏的艺术品。
![](https://p0.ssl.img.360kuai.com/t01c7828042e07ca723.gif)
![](https://p0.ssl.img.360kuai.com/t019cca6cd50cccbeb0.gif)
▲ 图片来自:Evening Standard
这一次也是 LV 按照艺术品的定位设计了汉堡盒,作为用餐的艺术(Art of Dining)系列的其中一款推出。
![](https://p0.ssl.img.360kuai.com/t0129a90f6b33ec98c0.gif)
▲ 用餐的艺术(Art of Dining)系列. 图片来自:LV 官网
还有一款看起来很像星巴克热饮杯的 LOUIS 杯子,星巴克经常用油性笔手写顾客名字的方式也被设计到了杯身上,签上「LOUIS」的大名,再搭配主题花卉图案的杯套。
![](https://p0.ssl.img.360kuai.com/t01aa1effeacc1faab5.gif)
▲ LV Flower 路易杯. 图片来自:LV 官网
不过,LV 这杯子可不像星巴克那样随手即弃,因为它是用陶瓷做的,一扔下去便是一地瓷片,6,100 元的高价杯子将瞬间变成一毛钱都不值的垃圾。
![](https://p0.ssl.img.360kuai.com/t01ba67e9a5609476da.jpg)
▲ LV Flower 路易杯. 图片来自:LV 官网
另外的爆米花盒越看越像肯德基的鸡米花盒子,然而官网却指出灵感来自 2021 秋冬秀场上的路易杯和披萨盒。
![](https://p0.ssl.img.360kuai.com/t010ba78c6a7e05c874.gif)
▲ LV Flower 爆米花盒(图左)和肯德基鸡米花(图右). 图片来自:LV 官网 / KFC 官网
披萨盒?你没看错,这个披萨盒跟必胜客等快餐品牌相似,LV 却卖出了将近 15000 元的高价。
![](https://p0.ssl.img.360kuai.com/t01f70334b419f19f91.jpg)
![](https://p0.ssl.img.360kuai.com/t01c9c06f9f370508f7.gif)
在今年的世界披萨日(1 月 18 日),欧洲时尚媒体 Nss Magazine 还「自作主张」为当红的几个时尚品牌设计了非常符合各自品牌调性的披萨盒。
Rick Owens 的黑色披萨盒和华伦天奴的火龙果色披萨盒。
![](https://p0.ssl.img.360kuai.com/t01843ec7e6e684f8b6.jpg)
Bottega Veneta 的 BV 绿色披萨盒、Maison Margiela 的白色披萨盒以及遍布双 G 标志的古驰 Gucci 披萨盒。
![](https://p0.ssl.img.360kuai.com/t01bd1265bdc7a5b7e2.gif)
就连这几个品牌加上 Diesel 的蛋糕,Nss Magazine 也曾给出很优秀的构思。
![](https://p0.ssl.img.360kuai.com/t015b4eafa663167c05.gif)
最近的男装周上,Fendi 设计出可以装雨伞的法棍模样包包,这个包包还可以装入品牌命名为「法棍包」的经典包包中,让「法棍包」成为真的装法棍的包包,预计会在今年秋冬上架。
不知道到时候会不会也推出一个装法棍的盒子包包呢?
![](https://p0.ssl.img.360kuai.com/t019fdbc47bd74b1904.jpg)
▲ 图片来自:Instagram @fendi
![](https://p0.ssl.img.360kuai.com/t014d53c373bc4862d7.jpg)
▲ 图片来自:Instagram @nevertrustachurchgirl
赢在包装盒的开心乐园餐
说了这么多,其实最受时尚品牌青睐的,还得是麦当劳开心乐园餐的包装盒。
就连 LV 2021 年 1 月在巴黎开设快闪店时,也不忘配上一个印有品牌图案的开心乐园餐同款盒子。
![](https://p0.ssl.img.360kuai.com/t019e67ab14c38f0a55.jpg)
▲ 图片来自:Highsnobiety
开心乐园餐,在一开始是针对儿童推出的组合餐,以份量较小、注重营养和搭配玩具为主要卖点。
![](https://p0.ssl.img.360kuai.com/t0165ed2cf103d30c0f.jpg)
▲ 图片来自:Eater
然而,第一款实现这些卖点的儿童餐却不是麦当劳,而是麦当劳当时的竞争对手——Burger Chef。
Burger Chef 的第一家正式餐厅开设于 1958 年,餐厅数量一度接近麦当劳,但很可惜的是,随着最后一家餐厅在 1996 年倒闭,这个快餐品牌也永远成为了过去。
![](https://p0.ssl.img.360kuai.com/t014ced22feff175800.jpg)
▲ 图片来自:WBKR
快餐品牌惯用的优惠套餐,正是 Burger Chef 最成功也最有意义的创新。
凭着首创包含了汉堡、薯条和饮料的「三面手」(Triple Threat)套餐,以及类似于火锅店调味区的 Works Bar,让顾客可以用配料和调味品设计自己的汉堡,Burger Chef 在快餐品牌中迅速提升了知名度。
![](https://p0.ssl.img.360kuai.com/t016279515d2b424db8.jpg)
▲ 图片来自:Burger Beast
1973 年,时值 Burger Chef 的鼎盛时期,它首先引入了儿童餐的概念,在汉堡、薯条、饮料和饼干之外加入了吸引孩子的玩具,推出「趣味餐」(Fun Meal)。
「趣味餐」一经推出就受到欢迎,成为第一款将快餐与玩具捆绑销售的组合快餐,被装入一个印有对话卡通人物的扁平方形纸盒里售卖。
![](https://p0.ssl.img.360kuai.com/t01866e3d70c9a4194c.jpg)
▲ 图片来自:Kids Meal Wiki
回过头看看当时的麦当劳,在 1970 年代将建筑和店面改成了孩子们讨厌的砖砌风格,也欠缺很适合孩子们的餐品,逐渐失去家庭型顾客。
![](https://p0.ssl.img.360kuai.com/t01b43b3a4b1e2af0c5.jpg)
▲ 1970s-1990s 的麦当劳餐厅风格. 图片来自:3D Warehouse
感到危机的麦当劳找来擅长儿童营销的广告主管鲍勃·伯恩斯坦(Bob Bernstein),鲍勃最终为麦当劳设计出延用至今的开心乐园餐。
同样是适合儿童的营养餐点,同样配送吸引儿童的有趣玩具,麦当劳的开心乐园餐凭什么成功?
包装盒才是成功的秘诀。
![](https://p0.ssl.img.360kuai.com/t014f1573b2cbf7be34.jpg)
![](https://p0.ssl.img.360kuai.com/t01b71aad7f9745e259.gif)
▲ 图片来自:Behance
鲍勃有个 10 岁左右的儿子,每天早上都会给自己倒一碗麦片,然后边吃边看麦片盒,看完正面再看侧面和反面,周而复始。刚开始,鲍勃对儿子的这个习惯感到恼火,直至他发现很多孩子都有相近习惯——喜欢边吃边看东西。
于是在设计开心乐园餐时,鲍勃非常用心设计它的包装盒。
![](https://p0.ssl.img.360kuai.com/t01b9d3cea8fe2bdd84.jpg)
▲ 鲍勃·伯恩斯坦(Bob Bernstein). 图片来自:Chicago Tribune
首先在外形上,他摒弃 Burger Chef 那个又小又矮的普通纸盒,选择了儿童的午餐盒作为原型,这可是 70 年火到不能再火的儿童时尚配件——既能当自己的「名片」,还会是午餐对话的重要开场白。
![](https://p0.ssl.img.360kuai.com/t0105a31b73706e3450.jpg)
▲ 图片来自:Collectors Weekly
对于 70 年代的孩子来说,金属饭盒上的卡通人物和流行歌星远比里面装的苹果片和花生酱三明治重要。事实上,饭盒的热门程度可以决定你全年的社会地位。
————Dee Adams(画家兼平面设计师)
![](https://p0.ssl.img.360kuai.com/t01164afb1a3632c568.jpg)
▲ 图片来自:Collectors Weekly
为此,当时全国知名的儿童插画师被请来为包装盒设计各种图案,包含笑话、游戏、漫画、故事或任何可能激发孩子想象力的内容。而且,鲍勃还明确地告诉设计师,包装盒的把手必须是麦当劳标志的金拱门。
![](https://p0.ssl.img.360kuai.com/t01fffd38ffbb3d0f24.jpg)
▲ 1970s 麦当劳的路标. 图片来自:S & S
开心乐园餐的名字来自麦当劳在 1960 年代耳熟能详的广告歌曲,在歌曲中麦当劳被反复强调是「快乐的地方」。
1979 年夏天,麦当劳在反复测试后终于在全国推出了开心乐园餐,第一组包装盒设计成了马戏团的火车,陀螺、模型、钱包、拼图和橡皮擦成为首批配送玩具。
![](https://p0.ssl.img.360kuai.com/t013bd3505f076af32f.jpg)
▲ 图片来自:Do You Remember
当年广告的开头,麦当劳店员举起一个开心乐园餐盒子那刻起,这个包装盒便成为了开心乐园餐最具辨识度的标志。
![](https://p0.ssl.img.360kuai.com/t01e58fc73127a02455.gif)
![](https://p0.ssl.img.360kuai.com/t01c9a27254077e5c3a.gif)
同年 12 月,麦当劳和《星际迷航》合作推出开心乐园餐。
![](https://p0.ssl.img.360kuai.com/t01721f9805a4654f16.jpg)
▲ 图片来自:Plaidstallions
广告中,在克林贡喊着「地球人团结起来,带你们的孩子去麦当劳吃星际迷航套餐」的同时,5 个开心乐园餐盒子在空中飘过。别说孩子们,就连我也想去买上一份,吃完还能收藏一份限量版玩具。
![](https://p0.ssl.img.360kuai.com/t015e0b946524ad028a.gif)
30 年后即是 2009 年,开心乐园餐的盒子被设计成了麦当劳的全新吉祥物——Happy,在法国首次亮相,并在其后与小黄人拍了不少趣味广告。
![](https://p0.ssl.img.360kuai.com/t01602fd715980cbafd.gif)
![](https://p0.ssl.img.360kuai.com/t01ff0af8531483756d.gif)
与时尚结盟的外卖盒
麦当劳开心乐园餐选用的纸盒样式是山墙盒(Gable Box),与牛奶包装常用的山顶盒有点相似,灵感都来自房屋的屋顶,但山墙盒有着反复开合的顶部,使用周期也更长。
![](https://p0.ssl.img.360kuai.com/t01647a2bbaa6c30381.jpg)
▲ 图片来自:Instagram @mcdonalds_es
这样的特点同样也是挎包和手袋的刚需。
![](https://p0.ssl.img.360kuai.com/t012f036bb8606796ea.jpg)
▲ 图片来自:Instagram @mcdonaldshk
而且,当山墙盒褪去麦当劳标志的红黄配色以及五彩缤纷的主题色盘,山墙盒本身出色的收纳功能与如同建筑般的线条美观性也凸显出来。
![](https://p0.ssl.img.360kuai.com/t013b09173aaa33a229.gif)
▲ 丝网版画作品《超大号开心乐园餐系列-10 亿美元》. 图片来自:Mutual Art
![](https://p0.ssl.img.360kuai.com/t013819c3afc926fd88.jpg)
▲ 丝网版画作品《超大号开心乐园餐系列-Louis Vuitton》. 图片来自:Mutual Art
墨尔本设计师工作室 Studio Sly 去年年底用山墙盒设计了自家的年度礼盒,再一次揭示了山墙盒样式的外卖盒背后所蕴含设计潜能。
![](https://p0.ssl.img.360kuai.com/t01d416e4c24a358524.gif)
![](https://p0.ssl.img.360kuai.com/t010d78af0ba95d2aa6.jpg)
▲ 图片来自:Instagram @studio_sly
与时尚结盟也成了再自然不过的下一步——从纸质外卖盒蜕变至精心缝制的包包手袋,变身历程也已经快要 10 年了。
2014 年,意大利奢侈品牌 Moschino 在米兰时装周推出一系列麦当劳主题产品,其中包括了以开心乐园餐包装盒为灵感的包包,当时的售价为 7100 元(1050 美元)。
![](https://p0.ssl.img.360kuai.com/t017d95fa28370a9ba0.jpg)
▲ 图片来自:VOGUE
2015 年,MM6 Maison Margiela 推出真皮制成的蛋糕盒手袋,提供植鞣小牛皮的自然色、金色、银色、黑色、红色共 5 种选择,价格在 3300-3700 元之间。
![](https://p0.ssl.img.360kuai.com/t0122ec5e22fd559907.jpg)
▲ 图片来自:Twitter @songjinna
2018 年,英国箱包品牌 Pop & Suki 推出了品牌最标志的产品——外卖包(Takeout Bag),灵感正来自日常可见的外卖打包盒。
倒是为了匹配品牌的少女调性,它提供了非常多的梦幻配色和彩色格子的选项,定价在 1700 元左右。
![](https://p0.ssl.img.360kuai.com/t015127721d62a31398.jpg)
▲ 图片来自:the FEMIN
品牌联合创始人 Suki Waterhouse 原就是知名模特,加上多位时尚名人的纷纷带货,这个可手提可斜挎的外卖包迅速走红,甚至在好莱坞也获得了一众女星和模特的追捧。
![](https://p0.ssl.img.360kuai.com/t01f3b48b60e3ea726d.jpg)
▲ 图片来自:Just Jared
2021 年 9 月,麦当劳与 BoxLunch 合作推出一系列服饰,270 元的开心乐园餐斜跨包成为最为亮眼的新品。
![](https://p0.ssl.img.360kuai.com/t01cbd1c984fab1c132.jpg)
▲ 图片来自:VICKYMOON / Etsy
2023 年 1 月,圣罗兰在男式包包分类中正式上架了自然色和黑色两款外卖盒袋。
![](https://p0.ssl.img.360kuai.com/t010ed08377e68e2dce.jpg)
▲ 图片来自:Instagram @pahi.id
![](https://p0.ssl.img.360kuai.com/t01efee78b74c5ead4f.jpg)
▲ 图片来自:Twitter @Ovrnundr / Instagram @highsnobiety
新闻出来的第二天,视觉艺术家 RickDick 立马用 AI 虚构了一家圣罗兰快餐店——在餐桌的正中心,放上了黑色的外卖盒袋,看起来一点也不违和。
![](https://p0.ssl.img.360kuai.com/t01660e3d7c294fd947.jpg)
▲ 图片来自:Instagram @rickdick__
时尚博主 Eric Yall 不仅入手了黑色的外卖盒袋,连 Instagram 的头像也换成了手提这款包包的自己,背景还是包包的大特写。
![](https://p0.ssl.img.360kuai.com/t01b727aac43651e316.gif)
![](https://p0.ssl.img.360kuai.com/t013b64e35c6db56475.jpg)
▲ 图片来自:Instagram @ericyall
虽说是男包的设定,却同时吸引不少女孩子跃跃欲试。韩国女团 Weki Meki 成员金度妍(김도연)与圣罗兰这款包包的合照,短短 10 天收获了将近 20 万的点赞。
![](https://p0.ssl.img.360kuai.com/t01457fc55b604409ad.gif)
▲ 图片来自:Instagram @lafilledhiver_
即便作为家居摆件,圣罗兰的外卖盒袋也同样胜任。
![](https://p0.ssl.img.360kuai.com/t014505b1d4dc1e2d8f.gif)
为什么以开心乐园餐为外表的外卖盒会成为被捧疯了的设计灵感?
外卖盒的外形仅仅是个载体,更重要的是里面承载着的是我们对开心乐园餐的独特记忆。就如同博主 Eric Yall 发图时的欣喜发言:「外卖盒变成真的了,就像开心乐园餐一样」。
曾经享受过彩色开心乐园餐的我们长大了,自然色或黑色的精致皮革盒子或许是我们现在想要享用的「开心乐园餐」。
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LV 和 YSL 做成万元包包
柴货竹3841有人知道ysl这个流苏包包要多少钱吗? -
蓟刷园18667741734 ______ 专柜的话一万多.我做奢侈品行业两年多了.现在的原单包包质量可以跟专柜媲美,不建议买专柜货
柴货竹3841一比一高仿的圣罗兰YSL包一般多少钱?质量怎么样呢. -
蓟刷园18667741734 ______ 一比一高仿也有很多种质量的啊. 比较差的也就两三百,普通的一比一,或叫地摊货.
柴货竹3841ysl链条包价格是多少 -
蓟刷园18667741734 ______ 万把块,几万的都有.稍微能装点东西的都要一两万 几千的钱包手包都有
柴货竹3841十大奢侈品包包世界十大顶级奢侈品是哪些? -
蓟刷园18667741734 ______ 十大奢侈品包包 1.爱马仕 爱马仕(Hermès)是世界著名的奢侈品品牌,1837年由Thierry Hermès创立于法国巴黎,迄今已有170多年的悠久历史.爱马仕是以生产马鞍和马具起家的,他奢侈、保守、尊贵,整个品牌由整体到细节,再到它的专卖...
柴货竹3841求!YSL手拿包香港专柜的准确价钱! -
蓟刷园18667741734 ______ 港币4300,这周已涨价,涨幅据说40%.
柴货竹3841香港YSL sac de jour 专柜价格 -
蓟刷园18667741734 ______ 不知道香港 我在法国 昨天买的..16000多..
柴货竹3841Y字母标志的包是什么牌子 -
蓟刷园18667741734 ______ YSL YSL就是Yves Saint Laurent,中文名称为圣罗兰/伊夫圣罗兰/伊夫圣洛朗,是世界著名的时尚品牌.Yves Saint Laurent(伊夫·圣·洛朗)21岁时任当时全球最有声望的迪奥时装公司(Christian Dior)的设计师,1962年在巴黎他自立门户,...
柴货竹3841saint laurent paris一般多少钱一个包包 -
蓟刷园18667741734 ______ 每个款价格不一样,最出名的monogram(就是logo下面挂着一小条金色流苏的那个)人民币一万多一点点,其他差不到哪里去.
柴货竹3841YSL(圣罗兰) - 黑色装多少钱 -
蓟刷园18667741734 ______ 『货品编号』 20050528004/200505280041 『品 名』 YSL圣罗兰香烟 『产 地』 『计量单位』 条 『规 格』 20支/盒,10盒/条 『口 味』 黑色装:薄荷味/ 红色装:普通混合型 『价 格』 115元(包邮价) 『其他价格』 1条+10.00元=包快邮!+...
柴货竹3841日本ysl包 价格比中国便宜多少 -
蓟刷园18667741734 ______ 具体差价我没有时间查询.一般来说,因为关税以及流通成本等差异,便宜20% - 30%,或更多,都是可能的.